
Unlock the psychology of user experience with "Think Like a UX Researcher" - the field guide that revolutionized remote UX methods post-pandemic. Ranked among top UX books (8.90/10), it's where psychology PhDs Travis and Hodgson transform curious designers into strategic research powerhouses.
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Think about the last time you struggled with a website or app. Was it your fault-or a design failure? In the world of digital products, the difference between frustration and delight often comes down to how well creators understand their users. This isn't just about aesthetics or technical prowess; it's about developing a deep, almost intuitive grasp of human behavior. The most successful companies-from Apple to Google-have mastered this art, while countless others continue to build products that leave users confused and annoyed. Why? Because they're designing for themselves rather than their actual users. True UX research isn't about confirming what we already believe; it's about systematically uncovering what users actually need, often revealing surprising insights that challenge our assumptions. When done right, it transforms not just interfaces but entire business models, creating products that feel almost magical in their simplicity and effectiveness.
Divida as ideias-chave de Think Like a UX Researcher em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Think Like a UX Researcher em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Think Like a UX Researcher através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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