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    The Yes Book by Clive Rich Summary

    The Yes Book
    Clive Rich
    3.66 (50 Reviews)
    NegotiationBusinessCommunication SkillRelationshipLeadership
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    Pontos Principais
    Autor
    Perguntas Frequentes

    Overview of The Yes Book

    Master negotiator Clive Rich reveals game-changing techniques from his 10 billion deal-making experience with Sony, Apple, and Simon Cowell. Did you know poor negotiation costs UK businesses 17 billion yearly? Transform confrontation into collaboration and unlock win-win outcomes in every conversation.

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    Melhor citação de The Yes Book

    “

    You have to be totally connected to anyone who touches your brand. If you don't do that, I don't know what your business model is in five years.

    ”
    Explore Seu Jeito de Aprender
    The Yes Book não é apenas um livro — é uma masterclass em Negotiation. Para ajudá-lo a absorver suas lições da maneira que funciona melhor para você, oferecemos cinco modos de aprendizado únicos. Seja você um pensador profundo, um aprendiz rápido ou um amante de histórias, há um modo projetado para seu estilo.

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    1.5K Ratings4.7
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    Lista de leitura de celebridades
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    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
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    ManagementAmerican HistoryWarTradingStoicismAnxietySex
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    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Ferramentas de aprendizado
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    Principais Lições

    1

    When "Winning" Means Losing: The Hidden Cost of Victory

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    Picture a business deal where you've crushed the competition, squeezed every dollar from the table, and walked away triumphant. Six months later, that same partner refuses to return your calls. Your "win" just cost you millions in future opportunities. This scenario plays out thousands of times daily in boardrooms worldwide, revealing a fundamental misunderstanding about modern negotiation. We're living through a seismic shift-from negotiation as warfare to negotiation as partnership-and those who haven't noticed are bleeding money and relationships. The world has fundamentally changed. With 5 billion mobile phones connecting us, social media giving voice to billions, and supply chains spanning continents, we're no longer isolated players. We're deeply interdependent. Technology has blurred industry lines so completely that hardware makers, software developers, and content creators now find themselves "in the same boat," forced to row together or sink separately. Meanwhile, economic power has shifted dramatically eastward, with BRICS nations driving nearly half of global growth. This isn't just background noise-it's the new reality where collaboration isn't noble, it's necessary for survival. Here's a staggering truth: the UK alone loses 17 billion annually through poor negotiation-roughly 9 million every working hour. Globally, that number balloons to $500 billion. Yet when executives are asked about improving profitability, better negotiation ranks only sixth in importance, trailing cost-cutting and marketing. This disconnect reveals what we might call the negotiation gap-a chasm between how critical negotiation has become and how little systematic training most people receive.

    2

    The Negotiation Gap and Your Attitude Arsenal

    3

    Your Hidden Aces: The Eleven Sources of Power

    4

    Rewiring Your Negotiation Brain for Success

    5

    The Seven-Stage Journey: Your Roadmap Through the Deal

    6

    Reading the Room: Behavior That Wins Deals

    7

    The New Deal Economy: Your Competitive Edge in an Interconnected World