
Master negotiator Clive Rich reveals game-changing techniques from his 10 billion deal-making experience with Sony, Apple, and Simon Cowell. Did you know poor negotiation costs UK businesses 17 billion yearly? Transform confrontation into collaboration and unlock win-win outcomes in every conversation.
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You have to be totally connected to anyone who touches your brand. If you don't do that, I don't know what your business model is in five years.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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Picture a business deal where you've crushed the competition, squeezed every dollar from the table, and walked away triumphant. Six months later, that same partner refuses to return your calls. Your "win" just cost you millions in future opportunities. This scenario plays out thousands of times daily in boardrooms worldwide, revealing a fundamental misunderstanding about modern negotiation. We're living through a seismic shift-from negotiation as warfare to negotiation as partnership-and those who haven't noticed are bleeding money and relationships. The world has fundamentally changed. With 5 billion mobile phones connecting us, social media giving voice to billions, and supply chains spanning continents, we're no longer isolated players. We're deeply interdependent. Technology has blurred industry lines so completely that hardware makers, software developers, and content creators now find themselves "in the same boat," forced to row together or sink separately. Meanwhile, economic power has shifted dramatically eastward, with BRICS nations driving nearly half of global growth. This isn't just background noise-it's the new reality where collaboration isn't noble, it's necessary for survival. Here's a staggering truth: the UK alone loses 17 billion annually through poor negotiation-roughly 9 million every working hour. Globally, that number balloons to $500 billion. Yet when executives are asked about improving profitability, better negotiation ranks only sixth in importance, trailing cost-cutting and marketing. This disconnect reveals what we might call the negotiation gap-a chasm between how critical negotiation has become and how little systematic training most people receive.