
Ferguson's masterwork reveals how networks, not hierarchies, drive history's pivotal moments - from Freemasons to Facebook. This NYT bestseller captivated Wall Street Journal critics: "brilliant... restocks your mind." Discover why understanding networks is essential for navigating today's digital power dynamics.
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History is shaped by an eternal tension between two fundamental forms of human organization: hierarchical towers and horizontal networks. While we've always been natural networkers - our brains evolved specifically for social connection in groups of around 150 people - most of recorded history has been dominated by rigid hierarchies. This paradox sits at the heart of Niall Ferguson's exploration. From the neural connections in our brains to the first human settlements, networking is our natural state. Yet for millennia, power concentrated in towers of authority - churches, castles, corporations, and government buildings. Why? Because hierarchies solved practical problems of coordination as societies grew more complex. They reduced time-consuming negotiations that might escalate into conflicts, provided clear lines of authority, and enabled efficient resource allocation. The physical embodiment of this tension could be seen in medieval towns, where towers of secular power literally overshadowed but never eliminated the market squares where networks flourished.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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