The Sell book cover

The Sell by Fredrik Eklund & Bruce Littlefield Summary

The Sell
Fredrik Eklund & Bruce Littlefield
3.77 (2558 Reviews)
Business
Entrepreneurship
Self-growth
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of The Sell

In "The Sell," Bravo TV star Fredrik Eklund reveals how he became NYC's #1 real estate broker with zero experience. His 10-step authenticity-focused approach has revolutionized modern sales psychology. What's his surprising secret to closing million-dollar deals? Being unapologetically yourself.

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Principais Lições

1

When a Swedish Dreamer Conquered Manhattan With a High-Kick

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A young man arrives in New York City with little more than determination and a pair of sneakers. Fast-forward a few years, and he's selling over a billion dollars in Manhattan real estate annually, starring on a hit television show, and becoming a cultural phenomenon whose signature high-kick gets mimicked by fans worldwide-including celebrities like Jennifer Lopez and Sarah Jessica Parker. This isn't a fairy tale; it's Fredrik Eklund's real story. What makes his journey particularly compelling is how he's reframed the entire concept of selling. In a world where "salesperson" often carries negative connotations, he offers a radically different perspective: everyone is in sales. Whether you're convincing your partner to try that new restaurant, persuading your teenager to clean their room, or interviewing for your dream job, you're selling. The question isn't whether you're selling-it's whether you're doing it authentically and joyfully. His philosophy challenges everything we've been taught about keeping our professional and personal selves separate, about toning down our uniqueness to fit in, about success requiring sacrifice of our true nature. After watching his internet startup crash during the dot-com bubble, Eklund found himself at 23 feeling like a complete failure. But this crushing moment became his liberation. He came out to his supportive family and moved to New York alone, determined to succeed not by pretending to be someone else, but by amplifying exactly who he was.

2

The Authenticity Revolution and Discovering Your Fire Within

3

The Architecture of Excellence and Power of Polish

4

The Prizefighter's Discipline: Protecting Your Most Valuable Asset

5

The Magnetic Force: Mastering Charm and Negotiation

6

The Digital Revolution: Social Media as Your Secret Weapon

7

The Ultimate Paradox: Embracing Failure and Savoring Success

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
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star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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