The New Strategic Selling by Robert B. Miller Summary
Overview of The New Strategic Selling
Transform complex sales into strategic victories with "The New Strategic Selling." Fortune 500 giants like GE and Coca-Cola swear by its methodology. Beyond tactics, it revolutionized business culture, replacing manipulation with relationship-driven approaches that create genuine win-win scenarios.
Similar books to The New Strategic Selling
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Principais Lições
When Everything You Knew About Selling Stopped Working
Walk into any sales office and you'll hear the same story: deals that seemed certain suddenly evaporate, decision-makers you've cultivated for months lose their authority overnight, and products that sold themselves last year now face endless scrutiny. The ground beneath professional sellers has fundamentally shifted. What worked brilliantly five years ago-building rapport with the VP, delivering a polished presentation, closing with confidence-now barely gets you through the door. This isn't just evolution; it's revolution. The problem isn't your pitch or your product. The problem is that you're navigating a labyrinth with an outdated map. Like the Greek hero Theseus facing the Minotaur's maze, today's sales professionals need more than courage and charm-they need a strategic thread to guide them through corporate complexity. The old rules assumed one decision-maker, predictable authority structures, and stable organizational charts. But downsizing, mergers, and constant reorganization have shattered those assumptions. When Ray lost a major information systems contract despite having the CEO and department heads in his pocket, it wasn't bad luck-it was strategic blindness. His competitor Greg won because he understood what Ray missed: an outside consultant with invisible influence over the actual decision-maker. Same opportunity, different approach, opposite outcome. The difference? Strategic thinking versus tactical prowess alone.
The Architecture of Modern Sales Success
The Real Power Structure: Who Actually Decides
Reading the Room: Understanding Buyer Psychology
The Win-Win Imperative: Beyond Closing Deals
Your Sales Funnel: Engineering Predictable Revenue
Making Strategy Real: Your Path Forward
Modo Resumo Rápido - Leia ou ouça o resumo de The New Strategic Selling em 9 minutos
Divida as ideias-chave de The New Strategic Selling em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Modo Cartão Flash - Top 9 Insights de The New Strategic Selling em Resumo
Destile The New Strategic Selling em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.
Modo Divertido - Lições de The New Strategic Selling Contadas em Histórias de 25 Min
Experimente The New Strategic Selling através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Modo Personalizar - Leia ou ouça o resumo de The New Strategic Selling em 0 minutos
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenha o resumo de The New Strategic Selling como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.