
Ever wonder why some products frustrate you? Norman's design bible - endorsed by Steve Jobs - revolutionized how we interact with everyday objects. Discover the psychology behind intuitive design that transformed industries and made "user experience" a global obsession.
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Have you ever pushed a door that should be pulled? Struggled with a shower control that seems designed by sadists? You're not alone-and it's not your fault. When people struggle with objects, blame the design, not the user. This revolutionary perspective transformed our relationship with everyday things. Before this insight, people blamed themselves when they couldn't figure out how to operate a device. Now we question the design instead. This shift in thinking has influenced everything from smartphone interfaces to kitchen appliances, empowering ordinary people to demand better from the products they use every day. The frustration with poorly designed objects stems from a fundamental disconnect between how things look and how they work. When form doesn't follow function, confusion inevitably follows. Good design answers two basic questions without words or trial and error: how does this object move, and how should I operate it? When these questions remain unanswered, we find ourselves trapped between glass doors in a post office, unable to determine which side to push because all visual cues have been hidden in pursuit of aesthetic "purity."
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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