
In a world obsessed with algorithms, "Sensemaking" reveals why human intelligence still reigns supreme. Ford's former CEO Mark Fields swears by Madsbjerg's approach - proving that in business, understanding culture trumps big data every time.
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A healthcare executive stares at millions of dollars in market research that tells her nothing about why customers are leaving. A Senate candidate with impeccable policies watches voters emotionally connect with his less-qualified opponent. A solar entrepreneur with superior technology loses to inferior competitors. What's happening? We've become so obsessed with algorithms and big data that we've lost our ability to understand human behavior. The solution isn't more data-it's sensemaking, a return to humanities thinking as an essential practice for understanding the cultural contexts that shape decision-making. Consider Ford CEO Mark Fields, processing information from 199,000 employees while making decisions affecting $150 billion annually. Ford's engineering innovations meant nothing in Chinese cities without lane markings or in New Delhi where having a driver signifies status. When executives expand globally, they say, "I've lost my intuition"-they can no longer rely on instinct about customers whose worlds differ fundamentally from their own. What's needed is the antithesis of algorithmic thinking, grounded in concrete reality rather than abstract numbers.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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