
Harvard economist Rebecca Henderson's award-winning manifesto challenges capitalism's broken foundation. Shortlisted for FT & McKinsey's 2020 Business Book Award, it reveals how purpose-driven companies outperform traditional models. Can businesses truly save our burning world while remaining profitable? Henderson's research proves it's possible.
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When Martin Shkreli hiked the price of an AIDS drug by 5,000% overnight, his defense was chillingly simple: "This is a capitalist society... my investors expect me to maximize profits." This wasn't an aberration but the logical conclusion of Milton Friedman's shareholder primacy doctrine that has dominated business thinking for decades. We've reached a critical inflection point where this narrow view of capitalism threatens not just society and the environment, but business itself. Every time we drive a car, fly on a plane, or even eat a cheeseburger (which generates emissions equivalent to burning half a gallon of gasoline), we're contributing to damage not reflected in prices. The true cost of coal-fired electricity isn't 5/kWh but closer to 13/kWh when we account for climate and health impacts. Companies like Peabody Energy aren't creating value-they're destroying five times more value than they create. How did we get here? And more importantly, how do we move forward?
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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