
Forget the lone genius myth. "Powers of Two" reveals how Lennon-McCartney, Jobs-Wozniak, and other legendary pairs sparked innovation through creative intimacy. Walter Isaacson calls it revelatory - the secret behind history's greatest breakthroughs isn't solitary brilliance, but the electric chemistry of two minds in perfect orbit.
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When Warren Buffett met Charlie Munger in 1959, neither could have predicted they'd form history's most successful investment partnership. This pattern repeats throughout creative history: John Lennon and Paul McCartney, Marie and Pierre Curie, Steve Jobs and Steve Wozniak. Joshua Wolf Shenk's "Powers of Two" shatters our most cherished narrative about innovation - that of the solitary genius working in isolation. The evidence is overwhelming and hiding in plain sight: behind history's greatest achievements stands not a lone individual but a pair of collaborators. This revelation has influenced how companies like Pixar structure their creative teams and inspired artists like Lin-Manuel Miranda in his collaborative approach to "Hamilton." The revolutionary idea at the core? The pair, not the individual, is the primary creative unit of human experience. What makes creative partnerships spark? The answer lies in a delicate balance between similarity and difference. When Lennon and McCartney met in 1957, they shared profound similarities - both had lost their mothers young, both loved Elvis - yet were temperamentally opposite: John aggressive and sarcastic, Paul diplomatic and charming. This combination of homophily (love of the same) and heterophily (love of the different) creates perfect creative tension. Too much similarity leads to stagnation; too much difference creates unbridgeable gaps. The most productive partnerships balance security with novelty, familiarity with challenge.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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