
How a coffee-obsessed entrepreneur transformed American culture, one cup at a time. Schultz's legendary memoir reveals how passion became a global empire, inspiring countless entrepreneurs to prioritize values over profits. The blueprint behind the company that forever changed how we experience our daily caffeine ritual.
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A child stands in a cramped Brooklyn housing project apartment, watching his father limp home from another dead-end job, defeated and without dignity. That child would grow up to build one of the world's most recognizable brands, transforming not just how Americans drink coffee but how they experience community itself. This isn't a rags-to-riches fairy tale-it's the story of how deep personal pain can become the foundation for revolutionary empathy. The green mermaid logo now adorning over 30,000 stores worldwide began as a four-location Seattle coffee shop, but more remarkably, it became what sociologists call the essential "third place" in modern life-that crucial space between home and work where we remember what it feels like to belong.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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