Obviously Awesome by April Dunford Summary
Overview of Obviously Awesome
"Obviously Awesome" reveals how proper positioning transforms products into market winners. April Dunford's 10-step methodology, drawn from 25 years in B2B tech, has become the secret weapon for founders and executives tired of watching brilliant products fail due to context confusion.
Similar books to Obviously Awesome
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Principais Lições
Positioning: The Secret Weapon That Makes Products Irresistible
Have you ever wondered why some products effortlessly capture market attention while others-even superior ones-struggle? Consider this: Joshua Bell, one of America's finest classical violinists who sells out $300-seat concerts, played incognito in a Washington DC subway station. Only 7 of 1,070 passersby stopped to listen, netting him a mere $32.17. This wasn't a failure of talent but of positioning. Without the concert hall context, his extraordinary skill went unrecognized-just as your brilliant product might when positioned poorly. Positioning isn't just marketing fluff-it's the fundamental context that determines whether customers "get it, buy it, love it." Weak positioning undermines everything in marketing and sales, like trying to make an omelet with rotten eggs. Strong positioning, however, feels like cheating-suddenly everything becomes easier, with the wind always at your back. Most products are exceptional only when understood within their best frame of reference. Without deliberate positioning, customers create their own context-often in ways that hide your product's true strengths or place it in unfavorable comparisons.
The Five Components That Make Positioning Work
Your Best Customers Hold the Key to Positioning
Breaking Free from Positioning Baggage
Finding Your Best Market Frame of Reference
Implementing Positioning Across Your Organization
The Transformative Power of Deliberate Positioning
Modo Resumo Rápido - Leia ou ouça o resumo de Obviously Awesome em 9 minutos
Divida as ideias-chave de Obviously Awesome em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Modo Cartão Flash - Top 10 Insights de Obviously Awesome em Resumo
Destile Obviously Awesome em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.
Modo Divertido - Lições de Obviously Awesome Contadas em Histórias de 19 Min
Experimente Obviously Awesome através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Modo Personalizar - Leia ou ouça o resumo de Obviously Awesome em 0 minutos
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenha o resumo de Obviously Awesome como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.