
The management bible that revolutionized corporate America. Alfred Sloan's 1963 bestseller reveals how he transformed GM through decentralized control while maintaining central oversight - a strategy praised by Jim Collins and studied by generations of business leaders seeking sustainable growth.
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In the annals of business history, few figures loom as large as Alfred P. Sloan. Taking the helm of General Motors during the 1920s, he inherited what was essentially a chaotic collection of automotive companies lacking coherent structure or strategy. What happened next revolutionized not just an industry but the very concept of the modern corporation. Imagine walking into a company where divisions operated as independent fiefdoms, financial controls were virtually non-existent, and product lines competed against each other more fiercely than against external competitors. This was the GM that Sloan encountered-and transformed. The brilliance of Sloan's approach lay in his ability to balance seemingly contradictory forces. He pioneered "decentralized management with coordinated control"-allowing divisions operational independence while establishing central oversight of finances and strategy. This wasn't merely an organizational chart adjustment; it represented a fundamental rethinking of how large enterprises could function effectively. Before Sloan, conventional wisdom held that companies must choose between centralized control or divisional autonomy. His innovation was proving you could have both simultaneously, creating a framework that would eventually become the template for multinational corporations worldwide. The economic downturn of 1920 exposed critical weaknesses in GM's structure that would ultimately spark its reinvention. With plants idled, inventory bloated, and financial controls virtually non-existent, the company teetered on the brink of collapse. This crisis created the perfect conditions for radical change-sometimes organizations need to feel the heat before they see the light. When Pierre du Pont reluctantly stepped in as president to navigate these turbulent waters, he assembled an Executive Committee that included Alfred Sloan. It was during this pivotal moment that Sloan's "Organization Study" emerged-a blueprint for corporate governance that would revolutionize business management. The study articulated a delicate balance: maintaining divisional independence while establishing centralized control over five key objectives. This wasn't merely about creating an organizational chart; it was about fundamentally rethinking how large enterprises could operate effectively.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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