
Discover why we eat 100-200 calories more than we think daily. "Mindless Eating" reveals the hidden environmental cues controlling your appetite, with research-backed tricks to outsmart your brain. Small plate, big difference - this book changed how restaurants design menus forever.
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Picture a movie theater in Chicago. Moviegoers settle into their seats, each handed a bucket of popcorn-stale, five-day-old popcorn that one person later compared to "Styrofoam packing peanuts." Despite the terrible taste, people with large buckets ate 53% more than those with medium ones. When asked if bucket size influenced them, most smugly denied it. Yet the container, not hunger or taste, determined exactly how much they consumed. This single experiment reveals a startling truth: we make over 200 food decisions daily, and nearly all of them happen without conscious awareness. These choices aren't driven by hunger-they're shaped by invisible environmental cues from packages, plates, names, numbers, labels, and countless other influences we never notice. The revelation gets more unsettling: our bodies can't track what we eat. Studies show 31% of people leaving Italian restaurants couldn't remember how much bread they consumed, and 12% denied eating any bread at all. We're making hundreds of decisions daily while operating on autopilot, which explains why traditional willpower-based diets fail over 95% of the time.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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