
Ever wondered how language secretly shapes your reality? "Metaphors We Live By" revolutionized cognitive science, revealing that metaphors aren't just poetic flourishes but fundamental thinking tools. For 45 years, this academic powerhouse has transformed how we understand the hidden architecture of human thought.
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Imagine a world where arguments aren't battles to be won but dances to be performed. Where time isn't money to be spent but a companion walking alongside you. This shift isn't mere poetic fancy - it represents the revolutionary insight at the heart of Lakoff and Johnson's groundbreaking work. When "Metaphors We Live By" appeared in 1980, it upended our understanding of language and thought. The book's enduring power comes from its profound yet accessible revelation: metaphors aren't just flowery language - they're the invisible architecture of our minds, shaping how we think, act, and understand our world in ways we rarely recognize. From tech visionaries to cognitive scientists, this work has transformed how we understand the human mind by revealing that the metaphors we use aren't optional decorations but the fundamental structures through which we comprehend reality itself.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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