
Former submarine commander Marquet revolutionizes leadership with language that transforms teams. Wall Street Journal bestseller praised by Simon Sinek as "invaluable." What if your words - not your title - determined your success? Discover how communication creates psychological safety in high-stakes environments.
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The container ship El Faro left Jacksonville on September 29, 2015, heading straight toward what would become Hurricane Joaquin. Officers voiced concerns. Weather forecasts screamed warnings. Yet Captain Michael Davidson dismissed every doubt with phrases like "We're good" and "We're not gunna turn around." Days later, all 33 crew members were dead, and the ship rested on the ocean floor. The tragedy wasn't caused by faulty equipment or lack of information-it was caused by language. The captain's words shut down questioning, created fear of speaking up, and trapped everyone in a pattern of obedience that proved fatal. What if changing just a few words could have saved those lives? What if the same language patterns sinking ships are quietly undermining your workplace every single day? In 2010, the Deepwater Horizon oil rig exploded, killing eleven workers and creating a massive environmental disaster. Alarms screamed. Gas levels reached dangerous thresholds. Yet workers waited for permission to activate the emergency disconnect switch. How could someone be more afraid of pushing a button without permission than dying in a fiery explosion? This is what happens when organizations operate as "hierarchy first" despite claiming "safety first." Fear completely distorts common sense.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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