
Discover how to create profound behavior change in "Influencer" - the New York Times bestseller that transformed how Fortune 500 companies approach leadership. Stephen Covey called it "an instant classic" for its proven strategies that turn impossible challenges into achievable transformations.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
What separates those who can transform hardened criminals into productive citizens from those who can't even get teenagers to clean their rooms? The answer lies not in charisma or authority, but in understanding the science of influence. "Influencer" reveals that behavior change isn't magic - it's a learnable skill based on specific principles that anyone can master. When Dr. Mimi Silbert transforms felons with four convictions into productive citizens at Delancey Street Foundation, she's not performing miracles - she's systematically applying influence strategies that work. The breakthrough discovery of influence masters is that massive change often hinges on just a few vital behaviors. When Thailand faced an AIDS epidemic in the late 1980s with experts predicting eventual infection of 25% of adults, Dr. Wiwat Rojanapithayakorn identified that 97% of new infections came through sex workers. By focusing on one vital behavior - ensuring sex workers demanded condom use - he cut new infections by 80% within just two years, preventing an estimated 5 million infections. Think about your own challenges. Are you trying to change everything at once? The key is identifying specific, high-leverage behaviors that create cascading effects. Relationship expert Howard Markman demonstrated this by showing how watching couples argue for just 15 minutes reveals behaviors that predict with 90% accuracy whether they'll be happily together five years later. When you discover the vital few behaviors and change those, even massive problems can collapse like a house of cards.
Divida as ideias-chave de Influencer em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Influencer em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Influencer através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

Obtenha o resumo de Influencer como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.