
Discover why 43% of your daily actions happen on autopilot. Wendy Wood's landmark science reveals why willpower fails and environment triumphs. The secret? It's not motivation - it's designing your life for automatic success. Oprah Magazine called it "life-changing."
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Have you ever wondered why you automatically check your phone dozens of times daily despite promising yourself you wouldn't? Nearly half of what we do every day isn't driven by conscious decisions but by habits-automatic behaviors triggered by our environment. This isn't just casual observation; it's backed by rigorous science. When we try to change behavior through sheer determination, we're fighting against a powerful force: our habit self. Our minds operate through two distinct systems-the conscious mind handling deliberate decisions and novel situations, while our nonconscious mind forms habits allowing effortless repetition of familiar behaviors. This explains why habits often feel separate from our intentions-they literally operate through different mental mechanisms. Our habit formation mechanisms evolved long before modern challenges like smartphone addiction or processed food abundance. These ancient neural pathways once helped our ancestors survive by automating repeated behaviors. When we first learn a behavior, our brain's associative loop activates, requiring conscious attention and effort. With repetition, activation shifts to the sensorimotor loop, creating neural shortcuts that reduce glucose consumption and cognitive load. Eventually, behaviors become encoded as procedural memory, making them remarkably durable and resistant to change. This durability explains why you can still ride a bike years later without practice, and why firefighters make split-second decisions in life-threatening situations. Their extensive training creates automatic responses that bypass conscious deliberation-a critical advantage when seconds count. Habits can account for up to 40% of our daily behaviors, highlighting their crucial role in cognitive efficiency.
Divida as ideias-chave de Good Habits, Bad Habits em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Good Habits, Bad Habits em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Good Habits, Bad Habits através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

Obtenha o resumo de Good Habits, Bad Habits como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.