
In "F#ck Content Marketing," Randy Frisch boldly challenges traditional approaches, advocating for content experience over creation. Endorsed by marketing titan Ann Handley, this controversial manifesto sparked industry debate while revolutionizing how major brands connect with audiences. What if less content actually drives more engagement?
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Ever felt overwhelmed by marketing content yet still starved for information that actually matters to you? You're not alone. While marketers worldwide churn out endless blog posts and ebooks, something fundamental has gone wrong. Randy Frisch's provocative manifesto "F#ck Content Marketing" isn't about abandoning content-it's about transforming how we deliver it. In an era where Netflix and Spotify have conditioned us to expect perfectly tailored experiences, B2B marketing often remains stuck in the equivalent of Blockbuster's alphabetical shelving system. The shocking revelation that 60-70% of marketing content goes completely unused was Frisch's wake-up call. The problem isn't content creation itself but how organizations fail to properly distribute and leverage that content afterward. Think about your own experience: how often do you find yourself abandoning a website because you can't easily find what you're looking for? How many marketing emails do you delete without opening because they seem irrelevant to your needs? This disconnect between content creation and content experience is costing businesses millions while frustrating potential customers. What if there was a better way?
Divida as ideias-chave de F#ck Content Marketing em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile F#ck Content Marketing em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente F#ck Content Marketing através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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