F#ck Content Marketing book cover

F#ck Content Marketing by Randy Frisch Summary

F#ck Content Marketing
Randy Frisch
3.76 (151 Reviews)
Business
Communication skill
Entrepreneurship
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of F#ck Content Marketing

In "F#ck Content Marketing," Randy Frisch boldly challenges traditional approaches, advocating for content experience over creation. Endorsed by marketing titan Ann Handley, this controversial manifesto sparked industry debate while revolutionizing how major brands connect with audiences. What if less content actually drives more engagement?

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Principais Lições

1

Beyond Content Creation: The Experience Revolution

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Ever felt overwhelmed by marketing content yet still starved for information that actually matters to you? You're not alone. While marketers worldwide churn out endless blog posts and ebooks, something fundamental has gone wrong. Randy Frisch's provocative manifesto "F#ck Content Marketing" isn't about abandoning content-it's about transforming how we deliver it. In an era where Netflix and Spotify have conditioned us to expect perfectly tailored experiences, B2B marketing often remains stuck in the equivalent of Blockbuster's alphabetical shelving system. The shocking revelation that 60-70% of marketing content goes completely unused was Frisch's wake-up call. The problem isn't content creation itself but how organizations fail to properly distribute and leverage that content afterward. Think about your own experience: how often do you find yourself abandoning a website because you can't easily find what you're looking for? How many marketing emails do you delete without opening because they seem irrelevant to your needs? This disconnect between content creation and content experience is costing businesses millions while frustrating potential customers. What if there was a better way?

2

From Content Chaos to Strategic Experience

3

Breaking the Bad Habits That Derail Content Success

4

The Content Experience Framework: A Practical Roadmap

5

Personalization: The Art of Relevance at Scale

6

From Expense to Investment: Generating Measurable Results

7

The Future of Content Experience

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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