Build For Change by Alan Trefler Summary
Overview of Build For Change
In "Build for Change," Pegasystems CEO Alan Trefler reveals why today's businesses fail when facing Generation D consumers who discover, devour, then demonize brands. How did Nokia and Borders collapse? The answer lies in continuous digital innovation that tech leaders now consider essential.
Similar books to Build For Change
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Principais Lições
The Digital Revolution That's Eating Your Business
Imagine waking up to discover your once-loyal customers have suddenly vanished. This isn't science fiction-it's the "customerpocalypse" that Alan Trefler warns is already underway. In today's hyper-connected world, traditional notions of customer loyalty have been turned upside down by what Trefler calls "Generation D"-consumers defined not by age but by digital behavior patterns. These customers are hyper-connected, tech-savvy, and extraordinarily demanding. They don't just expect good service; they demand perfect experiences across every touchpoint. When pleased, they incorporate brands into their identity. When disappointed, they transform into brand assassins, leveraging social media to inflict maximum damage with unprecedented speed. Remember Microsoft's Xbox One launch disaster? When they announced restrictions on used games and mandatory online connectivity, the backlash wasn't just complaints-it was organized boycotts and viral campaigns that forced a complete reversal within days. This is the raw power of Generation D, and they're reshaping expectations across all consumer demographics. The old power dynamic has flipped: as former GM CEO Rick Wagoner admitted, "We used to 'own' the customer. Now we hope and pray that they want to 'own' us."
When More Data Creates Less Understanding
From Raw Data to Meaningful Relationships
Building Customer Processes That Actually Work
Breaking Down the Business-IT Barrier
Becoming a Digital-First Organization
Your Software Is Your Business Now
Modo Resumo Rápido - Leia ou ouça o resumo de Build For Change em 9 minutos
Divida as ideias-chave de Build For Change em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Modo Cartão Flash - Top 8 Insights de Build For Change em Resumo
Destile Build For Change em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.
Modo Divertido - Lições de Build For Change Contadas em Histórias de 19 Min
Experimente Build For Change através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Modo Personalizar - Leia ou ouça o resumo de Build For Change em 0 minutos
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenha o resumo de Build For Change como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.