
Revolutionize your hiring with "Who" - the result of 1,300+ hours interviewing billionaires and CEOs. With a 90% success rate versus the typical 50%, this NYT bestseller can save your company $1.5 million annually. Matt Mochary calls it the best recruiting system ever.
Geoff Smart and Randy Street, New York Times bestselling authors of Who: The A Method for Hiring, are renowned experts in leadership and talent acquisition. Smart is the founder of the management consulting firm ghSMART, and Street is the head of ghSMART’s Executive Learning Business Unit.
Together, they bring decades of experience advising Fortune 500 CEOs and institutional investors. Their book, a business and leadership staple, introduces a proven four-step methodology to eliminate costly hiring mistakes and achieve a 90% success rate in recruiting top talent. Rooted in their landmark statistical study on high-performing candidates, the framework addresses core themes of organizational efficiency, team-building, and strategic decision-making.
The authors have expanded their impact through additional works like Power Score: Your Formula for Leadership Success and Leadocracy: Hiring More Great Leaders (Like You) into Government, solidifying their authority in leadership development. Their insights have been featured in The Economist and endorsed by executives at Honeywell Aerospace, Barclays, and Liberty Media.
Who has become a global benchmark, adopted by MBA programs and corporations worldwide. Recognized as a New York Times bestseller, the book has influenced hiring practices across industries, with its principles integrated into training at firms like Goldman Sachs and Google.
Who: The A Method for Hiring by Geoff Smart and Randy Street provides a systematic four-step framework (Scorecard, Source, Select, Sell) to help organizations hire top talent. It emphasizes evidence-based decision-making over intuition, with strategies like structured interviews and role-specific benchmarks to avoid costly hiring mistakes.
The book is ideal for CEOs, HR professionals, entrepreneurs, and managers involved in hiring. It offers actionable tools for anyone seeking to improve recruitment accuracy, reduce turnover, and build high-performing teams.
Yes—the book’s research-backed method (developed from 1,300+ interviews with CEOs and billionaires) boasts a 90% success rate in identifying top performers. Its practical templates and case studies make it valuable for scaling businesses or refining hiring processes.
The Scorecard is a blueprint defining role-specific outcomes, competencies, and cultural fits. It clarifies expectations by listing measurable goals (e.g., “Increase sales by 20% in Q1”) and ensures candidates align with both job requirements and company values.
The method advocates proactive sourcing through employee referrals, targeted outreach, and partnerships—rather than relying solely on job boards. This approach prioritizes quality over quantity, ensuring a pipeline of “A Players” suited for the role.
A structured interview format from the A Method, the Topgrading Interview explores a candidate’s career history chronologically, asking detailed questions about past successes, failures, and decision-making. This reveals patterns in performance and cultural fit.
The book advises tailoring the offer to a candidate’s priorities (e.g., career growth, mission alignment) and involving team members in the process. This “Sell” step ensures top candidates feel valued and motivated to join.
Some argue the method’s rigor (e.g., detailed Scorecards, multi-round interviews) may be time-intensive for small teams. However, proponents highlight its adaptability and long-term ROI in reducing mis-hires.
Unlike theoretical guides, Who provides a field-tested, step-by-step system focused on practical execution. Its emphasis on data-driven decisions and structured interviews sets it apart from gut-based approaches.
With rising competition for talent and AI-driven hiring tools, the book’s human-centric framework helps leaders balance technology with critical interpersonal evaluations—ensuring hires align with evolving organizational needs.
“The key to business success is having a hiring process that accurately identifies the candidate who can best fill a specific role.” This mantra underscores the book’s focus on precision in recruitment.
Yes—the authors note its adaptability for startups, nonprofits, and even personal hires (e.g., assistants). The Scorecard and interview techniques can be scaled to fit any role’s complexity.
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The single biggest mistake most hiring managers make is that they do not get crystal clear on the outcomes they expect the person to achieve.
The 'Who' method is a simple, practical, and repeatable process for making sure you put the right people in the right roles.
Most leaders obsess over what problems when they should focus on who problems.
Hiring without a clear definition of success leads to organizational chaos.
Break down key ideas from Who into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Who into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

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A two-year-old running naked down the driveway unsupervised. That's the wake-up call Geoff Smart received after a disastrous hiring decision-not just a parenting crisis, but a mirror reflecting what billionaire investors, Fortune 500 CEOs, and entrepreneurs unanimously identify as their number one challenge: finding the right people. Here's the uncomfortable truth: half of all hires fail. And each failure costs roughly fifteen times the employee's base salary. Yet we spend more time choosing a smartphone than selecting the people who'll shape our company's future. Warren Buffett personally recommends this approach to his CEOs. Amazon and Google make it required reading. Why? Because most leaders obsess over what problems-strategy, products, processes-when they should focus on who problems: the people making every decision that matters.