
In "Hiring Success," SmartRecruiters founder Jerome Ternynck reveals why talent acquisition is your ultimate competitive advantage. What lesson did Facebook miss when rejecting WhatsApp's creators? Discover why visionary CEOs treat hiring as strategic muscle, not just a process.
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A bank CEO once told me his HR team had recruiting covered. When I asked if they were hiring amazing talent, his silence said everything. Most leaders treat recruiting like office supplies-necessary but administrative. Yet in today's economy, the company with superior talent doesn't just win; it dominates. Jerome Ternynck spent three decades revolutionizing recruitment, from launching Eastern Europe's first recruitment agency to building SmartRecruiters, now used by millions globally. Companies like Visa and Adidas treat his book "Hiring Success" as required reading because they understand a fundamental truth: when capital and technology are accessible to everyone, people become your only real competitive edge. McKinsey called it back in 1997-the war for talent defines business success. Most companies are still showing up with outdated weapons. Replace Cristiano Ronaldo with an average player and watch ticket sales collapse, merchandise revenue plummet, and team performance crater. One person can transform an entire organization. The same holds true in business-who you hire fundamentally defines your capability, culture, and competitive advantage. The productivity gap is staggering. In high-complexity roles like software development and strategic leadership, superior employees deliver up to 800% more productivity than average workers. Even in medium-complexity jobs like sales, top performers achieve 85% higher output. In low-complexity operational roles, the best still deliver 50% more value. Replace just 20% of average workers with superior talent and that three-year project finishes in under one year. The impact compounds as high performers mentor others and raise standards across teams.