Perry Marshall author photo
Image via Wikimedia Commons, licenciado sob CC BY-SA 3.0.

Perry Marshall

Nascido: April 10, 1969 – Lincoln, Nebraska, United States

Perry Marshall is a business strategist and author focused on marketing, sales, and entrepreneurship, known for 80/20 Sales and Marketing, The Ultimate Guide to Google AdWords, and Evolution 2.0. His work helped popularize 80/20 thinking in marketing and practical pay-per-click advertising strategies for small and midsize businesses.

Biografia e Jornada do Autor

Perry Marshall’s career has been shaped by an unusual pairing: engineer’s training and writer’s temperament. The son of a pastor, he went through a formative family crisis when his father endured a long fight with cancer and died while Marshall was still in his teens. He studied electrical engineering at the University of Nebraska, yet later recalled that English and writing came more naturally than calculus. That tension between analysis and communication became the foundation of his later work as an author, consultant, and teacher. ((https://www.perrymarshall.com/articles/perry-marshall-interview/))

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Citações

quote
Don’t sell harder. Market smarter
-What We Do
quote
The finite contains the infinite
-What We Do
quote
This is the e=mc^{2} of marketing
-Tactical Triangle: The Ultimate in Marketing Simplicity
quote
There is NO substitute for a great USP
-Apple vs. Samsung & the Billion Dollar USP
quote
AdWords Tigers are the last to die in the Jungle
-Google Instant Search: How does it affect you?
quote
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all
-Secrets of the Hyper-Responsive Buyer
quote
Take Courage. And seize the day
-A shout-out to the 30-something street fightin' man
quote
The best way to increase your income as a salesperson is to simply stop selling to people who are going to waste your time
-80/20 Masterclass

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Vozes da Comunidade

"Perry Marshall is a sales and marketing ninja"

Chris Guillebeau ((

"If you don’t know who Perry Marshall is—unforgivable"

Dan Kennedy ((

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies"

Brad Geddes ((

"Perry Marshall is the Gene Schwartz of the 21st century"

Brian Kurtz ((

"Perry Marshall is amazing! He became the world's leading expert in Google AdWords"

Bob Bly ((

"Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon"

Lance Wallnau ((

"Perry Marshall led the pack with Google AdWords back in 2006"

Clate Mask ((

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