Ultimate Guide to Google AdWords book cover

Ultimate Guide to Google AdWords by Perry Marshall & Bryan Todd Summary

Ultimate Guide to Google AdWords
Perry Marshall & Bryan Todd
4.08 (777 Reviews)
Business
Technology
Entrepreneurship
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Ultimate Guide to Google AdWords

Master the digital advertising battlefield with Perry Marshall's industry bible that's saved 100,000+ marketers billions in "AdWords stupidity tax." What's the one PPC secret Dan Kennedy and top marketers swear by? Discover why this guide remains Google advertising's most trusted authority.

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Principais Lições

1

When 70,000 Searches Happen Every Second

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Every second, 70,000 people turn to Google searching for answers. That's 4.2 million searches per minute, 6 billion per day. This isn't just impressive-it's a fundamental shift in how commerce works. For centuries, businesses chased customers through cold calls, door-knocking, and newspaper ads. Today, customers hunt for you. They're already looking, already motivated, already typing their problems into a search bar. The question isn't whether they'll find a solution-it's whether they'll find yours or your competitor's. One advertiser watched clickthrough rates soar from 2% to 7%. Another slashed costs from $4 per click to $0.50. These aren't lucky breaks-they're the result of understanding how to position yourself in front of people actively seeking what you sell. Google processes this ocean of intent, and those who master its advertising platform tap into what might be the most powerful customer acquisition machine ever created.

2

The Three Laws of Digital Domination

3

Your 24/7 Marketing Machine

4

Finding Your Bull's-Eye

5

The Architecture of Success

6

Crafting Messages That Convert

7

The Compound Effect of Continuous Improvement

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Criado por ex-alunos da Universidade de Columbia em San Francisco

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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

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