Leandro Herrero: Viral Change and Values in Action
Explore Leandro Herrero’s Viral Change and social infection theory. Learn how organisational psychology and values in action drive authentic behavioral change.
Best quote from Leandro Herrero: Viral Change and Values in Action
Real culture isn't a poster; it’s what gets rewarded, tolerated, and repeated when the pressure is on. It’s about 'viral change'—small, contagious behaviors that ripple out.
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Frequently Asked Questions
Viral Change is a ground-breaking management methodology developed by Leandro Herrero that focuses on how behaviors spread within an organization like a virus. Instead of traditional top-down mandates, it utilizes social infection theory to scale sustainable change through peer-to-peer influence. By identifying small, non-negotiable behaviors and leveraging internal networks, leaders can transform corporate culture more effectively than through standard change management processes.
Values in action represent the practical application of abstract corporate principles into daily behaviors. In the realm of organisational psychology, this shift ensures that culture is defined by what people actually do rather than what is written in a mission statement. When employees see values modeled through consistent actions, it builds trust and psychological safety, creating a foundation for long-term behavioral change across the entire workforce.
Social infection theory suggests that behaviors, ideas, and emotions spread through social networks via imitation and informal communication. In a corporate culture context, this means that change is most successful when it is driven by influential employees rather than just formal leadership. By understanding these social dynamics, organizations can foster a movement where positive behaviors become 'contagious,' leading to a more organic and resilient cultural evolution.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
