Leandro Herrero: Viral Change and Values in Action
Explore Leandro Herrero’s Viral Change and social infection theory. Learn how organisational psychology and values in action drive authentic behavioral change.
Best quote from Leandro Herrero: Viral Change and Values in Action
Real culture isn't a poster; it’s what gets rewarded, tolerated, and repeated when the pressure is on. It’s about 'viral change'—small, contagious behaviors that ripple out.
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Self-Growth, Mindset, Culture & Leadership
Self-Growth, Mindset, Culture & Leadership
This plan is essential for aspiring leaders and professionals seeking to align their personal values with their leadership style. It bridges the gap between individual psychology and organizational culture to help you lead with integrity and emotional agility.
Stop seeking validation; own my values.
Stop seeking validation; own my values.
In a world driven by social comparison, many professionals struggle with people-pleasing that leads to burnout and a loss of identity. This plan is designed for individuals looking to reclaim their agency, establish healthy boundaries, and lead with authentic confidence.
Build Habits That Actually Stick
Build Habits That Actually Stick
Despite good intentions, 80% of New Year's resolutions fail by February because most people don't understand how habits actually form in the brain. This learning plan provides science-backed frameworks to design sustainable habit systems that align with your identity and environment, making behavior change automatic rather than exhausting.
Change bad habits and buil...
Change bad habits and buil...
Whether you're struggling to break free from destructive patterns or trying to build positive routines that actually stick, understanding the science of behavior change is essential. This learning plan is perfect for anyone who's repeatedly failed at New Year's resolutions, professionals seeking performance optimization, or anyone ready to take control of their daily behaviors and create lasting transformation.
Culture, Productivity & Self-Improvement
Culture, Productivity & Self-Improvement
This learning plan is designed for emerging leaders and professionals looking to bridge the gap between individual efficiency and team-wide excellence. By combining behavioral science with practical management systems, it provides a blueprint for sustainable high performance in modern work environments.
Culture, Business, Marketing & Relationships
Culture, Business, Marketing & Relationships
In an era where digital tools and human connection intersect, understanding the synergy between organizational culture and strategic marketing is vital. This plan is designed for aspiring leaders and entrepreneurs who want to integrate relationship-building with modern brand positioning to drive long-term growth.
Values that increase happiness
Values that increase happiness
This learning plan synthesizes cutting-edge research on what truly drives human happiness, moving beyond quick-fix solutions to explore the deeper values and connections that create lasting well-being. Ideal for anyone seeking evidence-based approaches to improve life satisfaction, develop meaningful relationships, and align their daily choices with their core values.
Explore Human Behavior, Culture & Innovation
Explore Human Behavior, Culture & Innovation
Understanding the intersection of psychology, culture, and innovation is essential for navigating today's rapidly changing world. This plan is ideal for leaders, creators, and curious minds looking to leverage human insights to drive meaningful social and systemic transformation.
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"It is great for me to learn something from the book without reading it."
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
