Discover why 70% of transformations fail and learn the hidden psychology behind successful change. From creating urgency to anchoring culture shifts, master the principles that separate thriving organizations from those that collapse.

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From Columbia University alumni built in San Francisco

**Lena:** Hey everyone, welcome back to another personalized episode from BeFreed! I'm Lena, and I'm genuinely excited about today's deep dive because organizational change is something that touches every single workplace, yet most of us have never really understood the underlying principles.
**Eli:** And I'm Eli! Oh man, Lena, I am buzzing with excitement about this one. We're going to unpack the core principles of organizational change using insights from seven absolutely game-changing books. This isn't just theory-we're talking about the fundamental forces that determine whether companies thrive or completely collapse during transformation.
**Lena:** Exactly! And what I love is that we're not just going to tell our listeners what change looks like-we're going to explore why it succeeds or fails at such a deep level. Ready to dive in?