Discover how Insta360 evolved from founder JK Liu's desire to capture a concert experience to becoming a revolutionary force in immersive video technology, now trusted by NASA and leading the US market for five consecutive years.

From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

Lena: Hey Miles, have you ever wondered how those incredible 360-degree videos that make you feel like you're actually there are created? I recently saw someone using an Insta360 camera, and it got me thinking about how this technology developed.
Miles: Oh, absolutely! It's fascinating how Insta360 went from a small startup to revolutionizing how we capture experiences. You know what's wild? The whole company started because the founder couldn't find the right camera to share his concert experience.
Lena: Wait, really? A concert was the inspiration?
Miles: Exactly! Back in 2015, JK Liu was at a concert and wanted to capture and share the full experience—not just snippets or partial views. When he couldn't find the right gear, he decided to build it himself with some fellow computer science graduates from Nanjing University.
Lena: That's such a relatable problem to solve. I mean, how many times have we all tried to capture the feeling of being somewhere amazing and ended up with footage that just doesn't do it justice?
Miles: Right! And what's impressive is how quickly they grew from that initial idea. They started with a smartphone app and an accessory that could turn your phone into a 360-degree camera, and now, ten years later, they're the market leader in the US for five consecutive years.
Lena: So they basically created a whole new category of consumer tech that didn't really exist before. Let's explore how Insta360 evolved from that concert inspiration to becoming NASA's choice for livestreaming Mars landings!