Art as Design: Selling to the Interior Design Market
Learn how to scale an art business by tapping into the $660 billion interior design market with Calgary watercolor prints and high-end design strategies.
Best quote from Art as Design: Selling to the Interior Design Market
The global market for interior design is actually ten times the size of the art market. To move into that high-end space, you have to stop thinking like a hobbyist and start thinking like a supplier.
This audio lesson was created by a BeFreed community member
Have 30 original prints ready to go: what next for art business as far as online presence and creating business relationships? How can I become more involved with the high end design community (not local art scene - designers and business owners)? Unique watercolors that embrace the culture of Calgary (boots!) at a $275-$600 price point
Frequently Asked Questions
The global interior design market is significantly larger than the traditional art market, valued at approximately six hundred and sixty billion dollars. This represents a sector nearly ten times the size of the art market, offering a massive playground for artists. By positioning original works like Calgary watercolor prints within this industry, creators can access a high-end business environment that far exceeds the reach of standard gallery sales.
Research indicates that only one in five American adults has purchased original art because many find the gallery scene intimidating or elitist. Potential buyers often view art as a snobby, lifelong commitment they aren't ready to make. However, these same consumers frequently purchase home decor, such as rugs and carpets, suggesting that artists can find more success by framing their work as part of the broader home decor industry.
For artists looking to build a high-end business within the interior design market, a strategic price point typically ranges between two hundred and seventy-five to six hundred dollars. This range allows artists with original collections, such as those featuring iconic Calgary culture and boots, to connect effectively with business owners and interior designers who are looking for quality pieces to fill professional and residential spaces.
Transitioning to a high-end business requires moving beyond the traditional gallery model to connect directly with the interior design market. By focusing on the soul of local culture through works like watercolor prints, artists can tap into the seventy-eight billion dollar market for home decor items. This strategy helps overcome the 'elite' vibe of art sales and positions the work as an accessible yet premium design element for designers.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
