Amazon and the Rise of Enshittification: Why Platforms Decay
Explore the decay of Amazon and the rise of enshittification. Learn how platforms shift from customer obsession to value extraction in this deep dive into Cory Doctorow's theory.
Best quote from Amazon and the Rise of Enshittification: Why Platforms Decay
Enshittification describes a predictable lifecycle where a platform starts out amazing for you, locks you in, and then slowly starts clawing back that value until the product you loved feels like a pile of exactly what the name implies.
This audio lesson was created by a BeFreed community member
The enshittification of Amazon and why cheap no name garbage now costs so much. At what point do consumers walk out on Amazon's business model
Frequently Asked Questions
Enshittification is a term coined by Cory Doctorow in November 2022 to describe a predictable lifecycle of platform decay. In the case of Amazon, it refers to the transition from a customer-obsessed store where users could find the best deals in two clicks to a platform focused on value extraction. This structural decay often leaves shoppers navigating a minefield of unknown brands and identical photos instead of a reliable marketplace.
The term was famously coined by Cory Doctorow in late 2022 to explain why digital platforms eventually decline in quality. It describes a process where a platform starts by being great for users to lock them in, then slowly claws back that value to benefit the platform itself. This shift results in a product that feels like a pile of garbage, moving away from the original utility that made the service popular.
As Amazon experiences platform decay, the search experience has changed significantly for the average user. Instead of seeing the best prices immediately, shoppers often have to dig deep into search results—sometimes as far as page two or result seventeen—to find the true best buy. This shift occurs as the platform moves from being customer-obsessed to extraction-obsessed, prioritizing specific economic forces over simple user convenience.
Signs of platform decay, or enshittification, include a feeling of creeping uncertainty while shopping. Users may encounter pages filled with unknown brand names that look like keyboard mashes, all featuring identical photos and five-star reviews. This structural decay makes the shopping experience feel more like navigating a minefield than a store, as the platform begins to prioritize its own interests over providing a high-quality experience for the consumer.
Discover more
Break the self-help dopamine trap
In an era of constant digital stimulation, many find themselves trapped in a loop of superficial self-improvement without real change. This plan is essential for anyone feeling overwhelmed by screen time or 'productivity porn' who wants to reclaim their focus and mental clarity.
Books on production-consumption disconnect
This learning plan reveals how our separation from production processes drives mindless overconsumption and environmental harm. It's ideal for conscious consumers, sustainability advocates, and anyone seeking to develop more intentional relationships with material goods.
How AI Is Transforming the Consumer Economy in 2026
Dive into how AI is reshaping the consumer economy in 2026—uncover the power of hyper-personalization and smarter shopping experiences.
BeFreed Team
Learn more, quit Instagram brain rot.
Modern digital habits have fragmented our attention spans and replaced deep learning with shallow consumption. This plan is designed for anyone feeling mentally drained by social media who wants to reclaim their focus and build a more intellectual, rewarding lifestyle.
Social media effects review
Social media has become deeply embedded in daily life, yet most users remain unaware of its engineered design and far-reaching consequences on mental health and society. This learning plan is essential for anyone who uses social media and wants to understand its true impact while developing practical strategies to navigate the digital world more mindfully and intentionally.
Reclaim Your Attention
In an era of persuasive design, our focus is often hijacked by addictive algorithms. This plan is essential for professionals and students who feel drained by screen time and want to regain cognitive control through practical, science-based interventions.
Your Brain is Cooked: How to Unf*ck Your Brainrot
Breaking free from brainrot isn’t about willpower—it’s about understanding how overstimulation rewires your brain.
BeFreed Team
Make better reviews of books i read.
This plan is essential for readers who want to transition from casual fans to respected critics by bridging the gap between consumption and professional analysis. It is ideal for bloggers, journalists, or bibliophiles seeking to articulate their insights with greater authority and stylistic flair.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
