What is *Yes, And* by Kelly Leonard about?

*Yes, And* by Kelly Leonard and Tom Yorton explores how improv comedy principles, like the "Yes, And" mindset, can transform business collaboration and innovation. The book draws on The Second City’s methods to teach teams to embrace spontaneity, build on ideas, and foster creativity in workplaces. It includes case studies from organizations like Google and NASA that used these techniques to improve decision-making and adaptability.

Who should read *Yes, And*?

This book is ideal for business leaders, managers, and professionals seeking to enhance teamwork, creativity, and communication. It’s particularly valuable for those in fast-paced industries requiring agility, as well as individuals aiming to overcome self-doubt or improve networking skills through improv-inspired strategies.

Is *Yes, And* worth reading?

Yes, particularly for teams facing communication barriers or innovation stalls. The book provides actionable frameworks, such as "following the follower" (empowering any team member to lead) and the "Exposure" exercise (reducing self-consciousness), backed by real-world examples from Fortune 500 companies and government agencies.

What does the "Yes, And" principle mean in business?

The "Yes, And" principle encourages accepting contributions ("Yes") and building on them ("And") to foster collaboration. In business, this means avoiding dismissive responses, leveraging diverse ideas, and creating psychological safety for teams to innovate. For example, it helps reframe challenges as opportunities during brainstorming sessions.

How does *Yes, And* address workplace anxiety?

The book shares techniques like Second City’s "Exposure" exercise, where individuals focus on tasks rather than self-judgment. Case studies, such as an introverted HR manager’s journey, show how embracing improv reduces overthinking and builds confidence in networking or public speaking.

What are key leadership lessons from *Yes, And*?

- **Embrace failure** as a tool for growth. - **Delegate leadership** through "following the follower." - **Prioritize active listening** to uncover innovative ideas. The authors argue that leaders who model vulnerability and adaptability inspire more resilient teams.

How does *Yes, And* differ from traditional business books?

Unlike rigid strategy guides, *Yes, And* emphasizes fluid, human-centered practices over fixed plans. It blends humor with behavioral science, offering tools for real-time problem-solving rather than theoretical models. This approach mirrors improv’s focus on co-creation and adaptability.

Can "Yes, And" improve remote team dynamics?

Yes. The book’s emphasis on active listening and validating contributions helps remote teams combat disconnection. For example, virtual “Yes, And” exercises can replace dismissive language with constructive dialogue, fostering inclusion in hybrid environments.

예스 앤드 요약

즉흥 연주가 어떻게 '안 돼, 하지만(No, but)' 사고방식을 뒤집고 창의성과 협업을 개선하는가--세컨드 시티(The Second City)의 교훈

켈리 레너드 & 톰 요튼

3.66(1317 Reviews)

예스 앤드 요약 개요

Second City의 즉흥 연극 무대에서부터 Google과 NASA에 이르기까지, "Yes, And(그래, 그리고)"는 부정이 아닌 수용을 통해 협업의 혁신을 일으키고 있습니다. 마이클 루이스(Michael Lewis)는 이를 "탁월한 가이드"라고 칭송했으며, 비즈니스 리더들은 창의성을 촉진하고 도전을 극복하며 기업 문화를 변화시키기 위해 이 철학을 받아들이고 있습니다. 당신이 "Yes"라고 말함으로써 성취할 수 있는 것은 무엇일까요?

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다양한 학습 방식으로 예스 앤드 요약 살펴보기

예스 앤드의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Improv Revolution: Where Comedy Meets Business Success

When Stephen Colbert was asked about his time at The Second City during a 60 Minutes interview, he didn't hesitate: "It changed everything about the way I viewed performance, comedy, and collaboration." This sentiment echoes across generations of performers who've walked through the doors of this legendary comedy institution. Since 1959, The Second City has been more than just a launching pad for comedy legends like Tina Fey, Bill Murray, and Jordan Peele-it's been a laboratory for developing a unique approach to creativity, communication, and innovation. Named "the Harvard of comedy" by The Wall Street Journal, its principles have quietly infiltrated boardrooms of Fortune 500 companies and transformed how organizations approach everything from leadership to product development. What makes this comedy theater's methodology so powerful that Google, Motorola, and Nike have all sought its wisdom? The answer lies in a deceptively simple phrase that has become the cornerstone of improvisation: "Yes, And."

2장

The Magic of "Yes, And": Creating Something from Nothing

Imagine you're on stage with nothing prepared-no script, no props, no safety net-just you, your scene partner, and an audience waiting expectantly. What happens next depends entirely on your ability to create something from nothing. This is the fundamental challenge of improvisation, and "Yes, And" is the secret sauce that makes it possible. At its core, "Yes, And" means accepting what's offered and building upon it. When one improviser says, "Wow, I've never seen so many stars in the sky," their partner might respond, "I know. Things look so different up here on the moon." The first actor has established a reality, and the second has accepted it ("Yes") and added something new ("And"). Together, they've created a scene on the moon that neither could have planned individually. This principle shapes everything at The Second City, from scene development to character creation to entire shows. It's what allows performers to weave coherent narratives from audience suggestions and transform random ideas into memorable comedy. In business contexts, "Yes, And" is deceptively simple to understand but challenging to practice. It requires trusting others with your ideas and supporting theirs unconditionally-a stark contrast to the conditional support that dominates corporate environments: "I'll support you if I see where this is going" or "if success is guaranteed." Why is "No" or "Yes, but" so popular in workplaces? Because it maintains control. Rejecting ideas keeps us comfortable and safe. However, control doesn't guarantee success-it's when businesses let go and embrace surprise that they discover innovation. Creating a "Yes, And" culture requires modeling supportive behavior. When leaders build on individual contributions rather than immediately judging them, they create environments where creativity flourishes. This doesn't mean implementing every idea, but it does mean giving each idea fair consideration before evaluation. The power of "Yes, And" extends beyond brainstorming sessions. In interpersonal communications, it helps quiet team members contribute effectively. In coaching sessions, it acknowledges good work while providing constructive feedback. In conflict resolution, it moves beyond blame to solutions. During the 2009 recession, The Second City used "Yes, And" to create "Rod Blagojevich Superstar," a rock opera about Illinois's scandal-plagued governor-securing theater space, negotiating with unions, and creating a hit show in just two weeks despite a company spending freeze. "Yes, And" principles thrive in unexpected places like Wikipedia and Linux-both examples of platforms where initial offerings are built upon and deepened by contributors worldwide. These collaborative environments demonstrate the power of incremental building rather than individual heroics, despite our celebrity-obsessed culture that celebrates solo achievements over ensemble work.

들리는 모든 단어를 눈으로 확인하세요

예스 앤드 요약의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Building Powerful Ensembles: The Heart of Creative Success

While many businesses focus on building teams, The Second City emphasizes creating ensembles. The distinction is meaningful: teams imply competition against external opponents with clear hierarchies of importance, while ensembles function as unified entities where each member contributes to the whole. In ensembles, stars emerge without sacrificing group needs. The myth of the solo entrepreneur persists in business culture, but true success almost always comes through effective collaboration. Most successful "solo acts" actually rely on numerous collaborators whose contributions often go unrecognized. Elvis Costello's collaborative albums frequently outsell his solo work, while Broadway hits like "The Drowsy Chaperone" emerged from group creative processes rather than individual genius. Building great ensembles starts with assembling diverse talent. Just as a baseball team needs more than nine right-handed sluggers, effective ensembles require individuals with complementary strengths that enhance the group while minimizing weaknesses. Like-minded people from similar backgrounds produce predictable results, but today's world demands challenging the status quo through diverse approaches. The Second City's diversity initiatives have proven essential to their creative success. Without actively pursuing inclusivity, many powerful stories would never have been told. For example, having actors of color enabled effective satire during Obama's presidency, Latino actors provided perspective on immigration issues, and LGBT cast members created remarkable pieces about gay marriage. Keegan-Michael Key's mixed-race background allowed him to brilliantly portray a Pakistani cab driver in post-9/11 America, capturing the xenophobia faced by Middle Eastern Americans. Even when you can't build ensembles from scratch, you can improve existing teams by following key improviser principles. The first is "Be in the Moment"-the unifying trait of Second City greats like Stephen Colbert and Tina Fey. This means being fully present in conversations, meetings, and creative sessions without dwelling on past mistakes or future concerns. Successful ensembles also require balanced giving and taking. At Second City, shows suffer when this balance is disrupted, regardless of audience reaction. Research by professor Adam Grant shows that workplace "givers" often achieve the highest success, contrary to popular belief that "takers" rise to the top. Perhaps most importantly, ensemble members must surrender the need to be right. Despite universal acknowledgment of human imperfection, many people insist on being 100% right all the time, creating unnecessary conflict and hindering collaboration. By creating an environment where everyone surrenders this need, productivity and innovation flourish while morale improves.

4장

Co-Creation: Inviting Your Audience Into the Process

At The Second City, shows are created through constant dialogue with audiences. Rather than treating audiences as passive consumers or focus groups, performers listen to their reactions-laughter, groans, and silences-to edit and refine material. This co-creation process was exemplified when a controversial scene featuring Superman in a wheelchair (referencing Christopher Reeve's accident) initially received hostile audience reactions. Instead of abandoning the scene, director Mick Napier transformed it by adding a poignant song that acknowledged the audience's discomfort while making a deeper satirical point. This approach turned a potentially offensive sketch into one of the show's most memorable pieces. For businesses, co-creation provides remarkable insight whether developing products, marketing, or production processes. It ensures you're giving customers what they want even when they can't articulate it themselves. The effectiveness of co-creation relates to the neuroscientific "closure principle"-humans are hardwired to complete incomplete pictures by filling in missing information. People respond positively when invited to contribute to partially formed ideas. However, successful co-creation requires overcoming three major barriers. First, individuals must surrender ownership of their ideas to the group-allowing others to modify and build upon them rather than controlling outcomes for personal credit. Second, leaders must cede control, which becomes harder the higher one rises in an organization. The most effective creatives at Second City possess both idea generation skills and the ability to listen to ensemble members, allowing concepts to evolve from simple to complex. Finally, fear-of failure, looking foolish, or the unknown-blocks effective co-creation. While useful for basic safety, fear produces knee-jerk, path-of-least-resistance ideas rather than elegant creative thinking. Fear-based cultures like those at Enron (fear of speaking up) or Kodak (fear of killing their film business) led to catastrophic outcomes. Fear manifests in various ways during co-creation: excessive questioning that shifts creative responsibility onto others, aggression that stops creative momentum, leadership by volume that damages collaboration, and waffling that stems from fear of the unknown and lack of confidence. The antidote is preparation-just as improvisers warm up before performances, business professionals must gather sufficient data and rehearse scenarios with team members to build decisive leadership skills.

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5장

Comedy as Change Agent: Making Transformation Easier

E.B. White famously compared analyzing comedy to dissecting a frog-few are interested and the frog dies in the process. Nevertheless, understanding how comedy works can help organizations navigate change more effectively. Comedy expert Anne Libera identifies three essential elements: recognition, pain, and distance. Recognition occurs when audiences identify familiar patterns or references. Pain is necessary because comedy requires discomfort-even simple jokes create momentary cognitive dissonance. Distance provides the safety that allows audiences to laugh at painful truths, whether through time ("too soon?"), physical separation, or established trust. Change is hard in any organization, but comedy and improvisation form a powerful combination to make transformation easier. Comedy enables honest conversations about problems without being threatening, while improv builds the skills needed to navigate change. This approach has proven effective across education, politics, startups, and Fortune 500 companies. Our partnership with Norwegian Cruise Line demonstrates this principle perfectly. What began as an unlikely business development opportunity became a creative revelation-we discovered the power of satirizing the cruise experience itself. Norwegian encouraged us to make fun of everything from tiny cabins to powerful toilet flushes, and audiences loved it. During bad weather, when passengers were grumpy, we deliberately addressed the "elephant in the room" through weather jokes, diffusing tension through laughter. Even the most conservative organizations can benefit from comedy when conveying important messages. In fact, the higher the stakes, the more comedy helps cut through clutter and create safe spaces for honest conversation. Our RealBiz Shorts program revolutionized corporate ethics and compliance training-traditionally the most humorless, mind-numbing corporate experience. By creating engaging, funny videos about serious compliance topics, we've attracted nearly 300 blue-chip clients in three years. When companies lack humor, it often stems from confusing reverence with respect. Respect acknowledges worth while enabling dialogue between different perspectives. Reverence, however, places ideas or institutions beyond questioning-making them untouchable and perfect. When respect transforms into reverence, those with lower status cannot speak truth to power, making necessary change impossible. Comedy has historically served to level these playing fields, giving voice to those who need to call out failings in leadership or institutions.

6장

Embracing Failure: The Essential Ingredient for Innovation

At Second City, failure is not only accepted but expected-it's why their late-night Improv Sets following scripted shows are free. The company fails regularly, on stage, in conference rooms, and in business decisions, understanding that challenging and reinventing oneself requires embracing failure as part of the process. Second City proudly shares their spectacular failures: the "Royster Oyster" hamburger that sent dozens of food-poisoned customers to the hospital; the disastrous Cleveland theatre opening where audiences booed their political satire; an overbudgeted sales training video series that barely broke even; three failed attempts to open a Montreal theatre; a pretentious dramatic improv show called "Invisible Rails" that drove even improv legend Del Close from the audience; and an avant-garde set design featuring unrelated cow and spider murals created by artists who endangered their baby with spray paint fumes. Despite these failures, Second City remains hugely successful. They recognize that failure isn't something to fear but to embrace. The fear of failure-not failure itself-paralyzes innovation, causing people to disengage, hold back, and avoid risks. Organizations that accept failure as natural see tremendous increases in productivity and creativity. Improvisation means creating something from nothing in real time, in front of an audience. At Second City, performers are essentially paid to present rough drafts to hundreds of people, evolving those drafts into brilliant, unexpected comedy. During the creation of a Second City revue, they experiment with characters, dialogue, scene order, and music over a 10-12 week process. This tinkering may cause short-term pain for preview audiences but leads to long-term gain with successful shows that run for months. Second City fails in six specific ways that contribute to their success. First, they fail in public, recognizing that where there's potential for public failure, there's also opportunity for public acclaim. Second, they fail together-ensembles provide the creative safety net that allows individuals to risk and flourish. Before every performance, cast members hug and say "I got your back"-a reminder that the group empowers the individual. Third, they fail fast-when failures happen, they quickly move to the next idea without dwelling on what went wrong. Fourth, they fail free of judgment-no one feels free to take risks if they think they're being judged. At Second City, once actors and directors begin rehearsal, no one enters that room without invitation-even producers must ask permission to see previews. Fifth, they fail with confidence-when they fail, they rebound quickly because they bring unshakable confidence that their approach, talent, and experience will carry them through. Finally, they fail incrementally-in improv, the axiom "bring a brick, not a cathedral" means performers contribute small ideas that build scenes collectively rather than trying to control everything.

들리는 모든 단어를 눈으로 확인하세요

예스 앤드 요약의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Follow the Follower: Reimagining Leadership

Improv comedy principles align remarkably with Peter Drucker's theories on modern leadership. Drucker championed flatter corporate structures focusing on knowledge workers as assets rather than liabilities, customer-centricity, and autonomous teams-all paralleling improv's ensemble approach. Second City embodies these principles by valuing talent as their greatest asset, giving performers creative control, and connecting their work directly to audience participation. This approach has proven particularly effective in rapidly changing business environments where adaptability and collective intelligence are crucial for success. One of the most valuable leadership lessons at Second City comes from Andrew Alexander: "Build the right sandbox, hire the right people, and get the hell out of the way." Producers don't intrude on rehearsals uninvited-directors determine when outside feedback is appropriate. This approach prevents premature judgment that can derail creativity and allows teams to take necessary risks. The method has resulted in breakthrough performances and innovative sketches that might never have emerged under more controlling management styles. For example, many of Second City's most successful shows evolved from seemingly chaotic rehearsal processes where performers were given the freedom to experiment extensively. Reading the room is fundamental to effective leadership, requiring a sophisticated blend of emotional intelligence and situational awareness. When you truly engage in the moment using all your senses, you dramatically increase the chances of meaningful exchanges. Effective leaders notice subtle body language cues like someone sinking in their chair, checking their phone, or displaying micro-expressions of disagreement, and quickly re-engage them in the conversation. The improv principle "Leave the action onstage" applies perfectly here-don't focus on what's not present, but instead concentrate fully on the people and space before you. This skill becomes particularly crucial in virtual environments, where leaders must work harder to detect and respond to engagement levels. Modern leadership has evolved beyond the "cigar-chomping, throne-sitting" boss of old, embracing a more nuanced and inclusive approach. Today's effective leaders adapt fluidly, allowing knowledgeable team members to take center stage when appropriate, creating what some call "situational leadership." Studies show women often excel at modern leadership, with research by Dr. Jack Zenger finding women rated more positively in twelve of fifteen leadership effectiveness functions, including taking initiative, driving results, and building relationships. This reflects a shift from command-and-control to collaborative leadership that leverages traditionally feminine strengths like listening, relationship-building, and fostering psychological safety in teams. The "String of Pearls" exercise demonstrates this principle beautifully and has become a cornerstone of leadership development programs. Participants line up facing forward, with the first person receiving an opening line of dialogue and the last person receiving a closing line. Each person in between must improvise a line that logically connects the narrative from beginning to end, requiring careful attention to both previous contributions and the ultimate goal. This exercise teaches participants to consider not just their individual contribution but how it fits within the larger context-exactly what effective leadership requires. The exercise also highlights the importance of active listening, adaptability, and collaborative storytelling in modern leadership contexts. Successful organizations increasingly recognize that leadership is not about maintaining rigid control but about creating environments where creativity, innovation, and collective intelligence can flourish. This approach requires leaders to sometimes step back, allowing others to shine while maintaining the overall direction and purpose of the team's efforts.

8장

Listening: The Most Underrated Business Skill

In 2004, British satirist Tony Hendra published "Father Joe," chronicling his decades-long friendship with a Benedictine monk who offered him wisdom paralleling the core principles of improvisation. The monk emphasized listening as the essential way to truly know others-reaching beyond our walls to connect with another's reality. Despite listening being how we learn 85% of what we know and comprising 45% of our workdays, humans only listen at a 25% comprehension rate, with a mere 2% of professionals having formal listening training. This deficiency creates problems everywhere-in business, communities, and homes-because we're never properly taught this fundamental skill. Great listening forms the foundation of great improvisation. Before actors can affirm and build on each other's ideas through Yes, And, they must first genuinely hear them. Beginning improvisers often fail because fear overrides their listening skills-they resort to monologues or disconnected responses rather than building on their scene partners' offers. At Second City, listening is treated as receiving gifts; each statement from another actor presents an opportunity to build something meaningful together. Students learn through exercises like "Thank You," where they must acknowledge their partner's contribution before responding, and "Repetition," where they must repeat or paraphrase what they've heard before adding new dialogue. While improvisers face immediate consequences for poor listening-public failure and reputation damage-the business world often allows people to mask their inattention with nods and murmurs. However, the cost remains significant: organizations build products no one asked for or wanted. The business world is littered with examples: Ben-Gay aspirin, Cosmopolitan yogurt, McDonald's Arch Deluxe, Harley Davidson perfume, the XFL, and New Coke. These failures occur when companies don't listen to their own client base. Listening skills have become more crucial than ever as business grows more global and generational shifts occur in the workplace. Like a muscle, listening needs consistent exercise to improve. Second City has developed exercises that make this improvement both possible and enjoyable. One example is "Last Word Response," where participants must begin each statement with the last word spoken by their partner. This forces people to listen completely through to the end of each thought-something most businesspeople rarely do. Stephen Covey described this as the difference between "listening to understand and listening to respond." Without full listening, we miss content, contradict unnecessarily, and create false disagreements. Improvisation also requires listening beyond words to discern a speaker's true intent through tone, manner, and physical cues. Paul Ekman's work on micro expressions-fleeting facial expressions revealing concealed emotions-demonstrates the gap between what people say and how they really feel. For businesses, this empathetic listening provides a clearer path to truth and what Dan Goleman calls "cognitive empathy"-understanding how others feel and what they might be thinking.

예스 앤드 요약에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
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9장

The Improviser's Mindset: A Toolkit for Uncertain Times

Improvisation is about discovery-creating something from nothing through brain and heart. At Second City, we've tested our principles in millions of scenarios across six decades and learned there's no single path to creativity, but we can provide tools for any journey. Whether in a comedy sketch or a boardroom presentation, the fundamental skills remain consistent: staying present, responding authentically, and building on what exists. Leadership in an improvisational context means building strong ensembles where individuals contribute their unique strengths while being supported in their weaknesses. This might mean having a technical expert partner with a skilled communicator, or allowing a creative visionary to collaborate with a detail-oriented executor. To thrive in innovation, we must destigmatize failure and reframe it as valuable data. Even at Second City, we often forget improvisation's tenets ourselves, but the key is consistent reflection, sincere apology when needed, and continuous improvement. In our accelerating world of technological disruption and market shifts, improvisation offers the perfect toolkit for navigating the unknown. The principles we've explored-Yes, And; ensemble building; co-creation; embracing failure; flexible leadership; and deep listening-aren't just techniques for creating comedy. They're essential skills for thriving in a business environment characterized by constant change and uncertainty. Companies that embrace these principles consistently outperform those stuck in rigid, traditional approaches. The wall in our office displays a simple but powerful list that reminds us of the improviser's mindset: look people in the eye to establish genuine connection, be endlessly curious about possibilities, eliminate "no" from your default responses, forgive yourself and others quickly, make your partner look good rather than seeking personal glory, listen to the whole person including their non-verbal cues, say "we" instead of "I" to build collective ownership, and above all-be an improviser in every situation. These principles have transformed The Second City from a small cabaret theater challenging institutions in the late '50s to a global entertainment and education organization that has trained generations of performers and business professionals alike. We've seen these tools successfully deployed across industries - they've helped companies like Google improve their product development process, enabled Nike to enhance their creative collaborations, and assisted Motorola in solving complex organizational challenges. The applications range from improving daily team interactions to facilitating major corporate transformations. As you face your next challenge-whether it's a difficult conversation with a team member, a high-stakes product launch, or a major organizational change-remember that you have the innate capacity to improvise. You can create something from nothing by starting with what's available. You can build on others' ideas rather than tearing them down, turning initial concepts into breakthrough innovations. You can embrace failure as a stepping stone to success, learning from each setback. You can lead by following and follow by leading, adapting your role to what the situation demands. And most importantly, you can truly listen-to your colleagues, your customers, and yourself-hearing not just words but underlying needs and aspirations. The world doesn't need more rigid scripts or predetermined solutions. It needs more improvisers who can adapt, create, and thrive in the face of uncertainty.

★★★★★

예스 앤드 요약 완독을 축하합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

예스 앤드 요약의 핵심 주제

improvisational leadership
collaborative ensemble building
creative risk-taking
radical acceptance
iterative innovation

예스 앤드 요약의 명문장

The best way to look good is to make your partner look good.
It changed everything about the way I viewed performance, comedy, and collaboration.
Rejecting ideas keeps us comfortable and safe.
Control doesn't guarantee success—it's when businesses let go and embrace surprise that they discover innovation.
Ensembles function as unified entities where each member contributes to the whole.

예스 앤드 요약의 등장인물

Kelly LeonardAuthor and executive at The Second City
Tom YortonAuthor and CEO of Second City Works
Stephen ColbertAlumnus of The Second City and talk show host
Keegan-Michael KeyEnsemble member used as a case study in diversity
Rod BlagojevichSubject of a satirical rock opera case study

저자 소개

베스트셀러 *예스, 앤: 즉흥 연주의 기술이 어떻게 "노, 벗" 사고를 뒤집고 창의성과 협업을 향상시키는가(Yes, And: How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration)*의 저자인 켈리 레너드(Kelly Leonard)와 톰 요튼(Tom Yorton)은 시카고의 전설적인 세컨드 시티(Second City) 극장의 저명한 혁신 리더이자 오랜 경영진입니다. 전문적인 성장을 위해 즉흥 연주 기법을 활용하는 이들의 전문성은 티나 페이(Tina Fey), 스티븐 콜베어(Stephen Colbert)와 같은 코미디의 아이콘들을 교육하는 동시에 극장의 기업 교육 부문인 세컨드 시티 워크스(Second City Works)를 이끌어온 수십 년의 경험에서 비롯되었습니다.

이 책은 비즈니스 전략과 창의성을 결합하여 협업, 소통, 그리고 민첩한 문제 해결을 강조하며, 이러한 주제들은 구글(Google)과 IBM을 포함한 포춘 500대 기업들과의 작업을 통해 다듬어졌습니다.

크레인스 시카고 비즈니스(Crain’s Chicago Business)의 '40세 이하 리더 40인'에 선정된 레너드와 전직 광고 대행사 마케팅 임원이었던 요튼은 기조 연설, NPR 특집, TEDx 강연 등을 통해 영향력을 넓혀왔습니다. "예스, 앤" 사고방식을 육성하기 위한 이들의 실행 가능한 프레임워크는 전 세계 리더십 프로그램에서 교육되고 있습니다. 예스, 앤은 여러 언어로 번역되었으며, 회복 탄력성이 있고 창의적인 팀을 구축하고자 하는 조직들에게 핵심적인 리소스로 남아 있습니다.

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컬럼비아 대학교 동문들이 제작 | 샌프란시스코에서 개발

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

4.7

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BeFreed 커뮤니티

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

7장

예스 앤드 요약

예스 앤드 요약 개요

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Who should read Yes, And?

Is Yes, And worth reading?

What does the "Yes, And" principle mean in business?

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BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

다양한 학습 방식으로 예스 앤드 요약 살펴보기

The Improv Revolution: Where Comedy Meets Business Success

The Magic of "Yes, And": Creating Something from Nothing

들리는 모든 단어를 눈으로 확인하세요

Building Powerful Ensembles: The Heart of Creative Success

Co-Creation: Inviting Your Audience Into the Process

예스 앤드 요약에서 더 많은 것을 얻으세요

Comedy as Change Agent: Making Transformation Easier

Embracing Failure: The Essential Ingredient for Innovation

들리는 모든 단어를 눈으로 확인하세요

Follow the Follower: Reimagining Leadership

Listening: The Most Underrated Business Skill

예스 앤드 요약에서 더 많은 것을 얻으세요

The Improviser's Mindset: A Toolkit for Uncertain Times

예스 앤드 요약 완독을 축하합니다

다른 사용자들도 좋아한 책

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