
In "Don't Take Yes for an Answer," talent agent Steve Herz reveals why positive feedback can stunt your growth. Learn the AWE method - Authority, Warmth, Energy - that helped 200+ media personalities thrive. Could your career be suffering from too much "yes"?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
In a world obsessed with participation trophies and grade inflation, we've created a dangerous illusion: the counterfeit yes. This false affirmation keeps us comfortably mediocre, unaware of our weaknesses, and unprepared for real-world competition. Steve Herz, talent agent to over 250 top journalists and media personalities, has built his career on being what he calls a "social assassin" - someone willing to bypass niceties and deliver hard truths that transform careers. His framework has become essential reading at companies like Google and Goldman Sachs, where leaders recognize that in today's competitive landscape, the difference between good and great often comes down to how effectively we communicate and connect. When equally qualified professionals see their careers diverge dramatically, the question emerges: why them and not me? The answer rarely lies in technical skills. After twenty-five years guiding top talent, the evidence is clear: when education, work ethic, and intelligence are equal, success comes down to communication ability and human connection. The Carnegie Foundation found only 15% of financial success comes from technical knowledge - the remaining 85% stems from personality and communication skills. This finding has been consistently replicated by Harvard and Stanford research.
Don't Take Yes for an Answer의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Don't Take Yes for an Answer을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Don't Take Yes for an Answer을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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