
Verbal Judo transforms conflict into cooperation through tactical communication. Required training for police nationwide and adopted by Fortune 500 giants like IBM, this masterclass in persuasion was crafted by a unique English professor-turned-cop with black belts in multiple martial arts. What confrontation could you defuse today?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture this: A suicidal man sits in a bathtub, threatening to electrocute himself. Instead of pleading or forcing him out, police officer George Thompson does something unexpected - he vividly describes the agonizing death that awaits, then casually offers to share "a hundred and four easier ways to die." The man immediately jumps out. This counterintuitive approach exemplifies Verbal Judo - a communication methodology that has saved countless lives since its development. What makes this approach so powerful is Thompson's unique background as both an English professor with a PhD and a street cop who joined the force at age 35, combining academic understanding with real-world application in ways few communication experts can match. The birth of Verbal Judo came from observing masters at work. During a violent domestic dispute, Thompson's partner Bruce Fair walked in, completely ignored the screaming couple, and began casually reading their newspaper. He then looked up and asked if he could use their phone about a car advertisement. The bewildered couple instantly shifted from fighting to hosting - their conflict completely dissolved by this unexpected approach. This incident revealed how communication principles could redirect hostile energy without force - just like martial arts. The core goals became clear: ensuring personal safety through mind-mouth harmony, enhancing professionalism by reducing complaints, and increasing efficiency by "saying it right" the first time.
Verbal Judo의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Verbal Judo을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Verbal Judo을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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