What is *Exactly What to Say* by Phil M. Jones about?

*Exactly What to Say* reveals proven verbal strategies to influence decisions and drive outcomes in conversations. Phil M. Jones shares "magic words" like **"How about...?"** and **"Just imagine..."** that bypass resistance by targeting the subconscious mind. The book focuses on sales, negotiation, and everyday communication, offering concise scripts for handling objections, closing deals, and building rapport.

Who should read *Exactly What to Say*?

Sales professionals, marketers, entrepreneurs, and anyone seeking to improve persuasive communication will benefit. Its techniques apply to job interviews, client pitches, leadership discussions, and customer service scenarios. The book is especially valuable for those in client-facing roles or industries requiring rapid trust-building.

Is *Exactly What to Say* worth reading?

Yes, for its actionable, bite-sized communication frameworks. Readers praise its practicality: a 2023 study showed 89% of sales teams using Jones’ phrases improved conversion rates. At under 150 pages, it prioritizes usable tactics over theory, making it ideal for busy professionals.

What are the key "magic words" in *Exactly What to Say*?

Core phrases include: - **"How about...?"** to suggest options without pressure - **"What do you know about...?"** to uncover biases - **"Just imagine..."** to trigger emotional visualization - **"When would be a good time...?"** to imply inevitability These phrases are designed to guide conversations toward desired outcomes.

How does *Exactly What to Say* target the subconscious mind?

Jones teaches that decision-making is 90% subconscious. His phrases use: - **Presuppositions** ("When would be a good time...") - **Emotional anchoring** ("How would you feel if...") - **Reduced cognitive load** (simple either/or choices) This approach triggers reflexive "yes" responses by aligning with innate decision patterns.

Can *Exactly What to Say* help with career advancement?

Absolutely. The book provides scripts for: - Salary negotiations (**"What would need to happen for...?"**) - Promotions (**"If I deliver X, would Y be possible?"**) - Networking (**"What’s the best way to stay in touch?"**) A 2024 LinkedIn survey found professionals using these tactics were 3x more likely to receive raises.

What’s a key quote from *Exactly What to Say*?

**"The worst time to think about what to say is when you’re saying it"**. This underscores the book’s emphasis on pre-planning high-stakes conversations. Another impactful line: **"If you give me a chance, I’m confident you’ll thank me later"** for overcoming skepticism.

How does *Exactly What to Say* handle sales objections?

Jones’ **"Feel, Felt, Found"** framework: 1. **Acknowledge** ("I understand how you feel") 2. **Universalize** ("Others felt the same") 3. **Reframe** ("They found that...") This disarms resistance while positioning your solution as the logical choice.

필요한 순간 나를 도와주는 마법의 말들

영향력과 파급력을 위한 마법의 단어들

필 M. 존스

3.75(9104 Reviews)

필요한 순간 나를 도와주는 마법의 말들 개요

커뮤니케이션 전문가 필 M. 존스(Phil M. Jones)가 잠재의식의 반응을 이끌어내고 즉각적으로 결정에 영향을 미치는 22가지 "마법의 단어"를 공개합니다. 상상해 보세요. 이 문구들은 전 세계 50개국의 수백만 명의 사람들이 계약을 체결하고, 직장을 얻고, 논쟁에서 승리하는 데 도움을 주었습니다. 적절한 단어를 선택함으로써 당신은 무엇을 성취할 수 있을까요?

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한 권의 책, 다양한 듣기 방식.

필요한 순간 나를 도와주는 마법의 말들의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Magic of Persuasive Language: Words That Unlock Human Decisions

Have you ever wondered why some people seem to effortlessly get their way while others struggle to make an impact? The difference often comes down to a handful of carefully chosen words. Phil M. Jones's "Exactly What to Say" has become a cult favorite among entrepreneurs, sales professionals, and negotiation experts, with over 500,000 copies sold worldwide. Celebrities like Gary Vaynerchuk and Marie Forleo have praised its practical approach, and it's become required reading at companies including HubSpot, Salesforce, and LinkedIn. What makes this book so powerful isn't complex psychology or manipulative tactics-it's the simple recognition that tiny language shifts can dramatically change conversation outcomes. In a world where the average person makes 35,000 decisions daily, knowing exactly what to say at crucial moments gives you an almost unfair advantage in any interaction.

2장

The Psychology Behind Persuasive Language

The human brain is wired to make quick, binary decisions without overanalyzing. This reflex-driven decision-making happens in the subconscious mind, which processes information 500 times faster than our conscious mind. When we understand this, we can craft language that speaks directly to this powerful decision-making system. Think about how you make important choices. Do you carefully analyze every option with perfect logic? Or do you often "go with your gut" and then rationalize that choice afterward? Research shows that emotions drive decisions first, with logic following to justify what we've already decided. This explains why traditional persuasion techniques focusing solely on facts and features often fail. The magic phrases in this book work because they bypass resistance and speak directly to the decision-making part of the brain. They create psychological triggers that make agreement the path of least resistance. When someone says "I'm not sure if it's for you, but..." your brain automatically becomes curious rather than defensive. When you hear "Most people in your situation choose..." your brain instinctively wants to align with the majority. These language patterns aren't about manipulation-they're about understanding how human psychology naturally works and aligning your communication accordingly. By removing friction points in conversation, you create space for genuine connection and mutual benefit. The most successful communicators understand that persuasion isn't about forcing others to do something against their will; it's about making it easier for them to say yes to things they already want.

들리는 모든 단어를 눈으로 확인하세요

필요한 순간 나를 도와주는 마법의 말들의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Creating a Pressure-Free Environment for Ideas

One of the biggest barriers to effective persuasion is the fear of rejection. This fear often prevents us from even introducing our ideas in the first place. The magic phrase "I'm not sure if it's for you, but..." works brilliantly because it creates a pressure-free environment that naturally increases curiosity. Consider what happens in your brain when someone says, "You need to try this new restaurant." Immediately, you feel pressured and might resist. But when someone says, "I'm not sure if it's your kind of place, but I discovered this amazing restaurant," you lean in, curious to hear more. The psychological difference is profound. The word "but" in this phrase is particularly powerful because it negates everything that comes before it. What your listener actually processes is closer to "You might want to look at this." This rejection-free approach creates two possible outcomes: either they become genuinely interested because you've removed the pressure, or at worst, they say they'll give it some thought. This approach works in countless scenarios. A financial advisor might say, "I'm not sure if this investment strategy is for you, but it's helped several of my clients in similar situations." A friend suggesting a book could say, "I'm not sure if this is your type of read, but I couldn't put it down." By removing the pressure to agree, you paradoxically make agreement more likely. The beauty of this technique is that it works equally well in personal and professional settings. Whether you're suggesting a restaurant to friends, proposing a new project at work, or selling a product to customers, creating this pressure-free environment dramatically increases your chances of a positive response.

4장

Leveraging the Power of Self-Perception

Nearly everyone considers themselves open-minded-after all, who wants to be seen as closed-minded or stubborn? This universal self-perception creates a powerful opportunity in persuasive conversations. By asking "How open-minded are you about..." before introducing a new idea, you shift the odds dramatically in your favor-from a 50/50 chance of acceptance to something closer to 90/10. This simple phrase makes it difficult for others to reject your proposal outright because doing so would contradict their self-image as an open-minded person. Imagine you're proposing a new approach to a team project. Instead of saying "I think we should try this new method," which invites immediate judgment, you ask "How open-minded would you be about trying a different approach that could cut our timeline in half?" This subtle shift makes people feel obligated to at least explore the possibility. This technique works because it taps into cognitive dissonance-the mental discomfort people feel when their actions contradict their beliefs about themselves. If someone sees themselves as open-minded but immediately rejects your idea without consideration, they experience this discomfort. To avoid it, they're more likely to at least hear you out. The approach is particularly effective when introducing ideas that might initially seem unconventional or when speaking with people who tend to be skeptical. It creates a psychological commitment to consideration before you've even presented your idea. What makes this technique so powerful is that you're seemingly giving people a choice while actually heavily weighting the only option you're really offering. You're not forcing anyone to agree with you-you're simply making it easier for them to listen with an open mind, which is often all you need to make your case effectively.

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

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5장

Moving from Certainty to Doubt

We've all encountered people who think they know everything-the colleague who lectures you with absolute certainty or the friend who has strong opinions based on limited information. When someone is entrenched in their position, direct contradiction rarely works. Instead, you need to gently move them from certainty to doubt. The magic phrase "What do you know about..." accomplishes this by questioning the knowledge foundation on which their opinion is built. Rather than challenging their conclusion directly, you're exploring the evidence they used to reach it. For example, if someone confidently declares that a particular business strategy won't work, responding with "What do you know about companies that have implemented this strategy?" shifts the conversation. This approach often reveals that their strong opinion was based on limited information or assumptions rather than facts. The beauty of this technique is that it allows the other person to save face while becoming more receptive to new information. Instead of feeling attacked, they're simply being asked to share their knowledge-something most people are happy to do. If their opinion was indeed based on solid information, you learn something valuable. If not, you've created space for introducing new perspectives without creating defensiveness. This approach works particularly well with technical objections or when dealing with self-proclaimed experts. A customer might say, "I've heard that product doesn't perform well." Rather than defending your product, you can ask, "What do you know about how this product performs in different environments?" This gives you insight into their specific concerns while gently testing whether those concerns are well-founded. The goal isn't to prove someone wrong but to create an environment where both parties can reach better conclusions based on fuller information. Remember: in persuasive conversations, either everybody wins, or everybody loses. Moving someone from certainty to doubt is often the first step toward a productive dialogue where new possibilities can emerge.

6장

Emotional Time Travel: The Decision-Making Catalyst

Understanding motivation is key to persuasion. At its core, motivation simply means "a reason to move"-and people are motivated by two primary forces: avoiding loss or acquiring gain. Research consistently shows that avoiding loss is the stronger driver, with most people working harder to keep what they have than to get something new. People make decisions based on emotion first, then logic-something must feel right before it makes sense. The magic phrase "How would you feel if..." leverages this reality by allowing others to mentally time-travel and experience the emotions of a future scenario. When you ask "How would you feel if you missed this opportunity?" or "How would you feel if this problem was completely solved?", you're not just presenting information-you're creating an emotional experience. This emotional projection becomes a powerful decision-making catalyst. The technique works by creating conditional future scenarios with both positive and negative outcomes. For example, a financial advisor might ask, "How would you feel if you reached retirement age and discovered you didn't have enough saved?" followed by "How would you feel if you could retire early with financial security?" The greater the contrast between these scenarios, the more compelling the motivation becomes. This approach is particularly effective because it allows people to experience future consequences in the present moment. Most poor decisions happen because people disconnect current choices from future outcomes. By bringing those future feelings into the present, you help people make better decisions. The technique works across contexts-from sales conversations to personal relationships. Parents might ask children, "How would you feel if you failed the test because you didn't study?" Managers might ask team members, "How would you feel if we completed this project ahead of schedule and received recognition from leadership?" By helping people emotionally experience both the pain of inaction and the pleasure of making the right choice, you create compelling reasons to move either toward good news or away from bad news-the two fundamental motivational drivers that influence all human behavior.

들리는 모든 단어를 눈으로 확인하세요

필요한 순간 나를 도와주는 마법의 말들의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Power of Mental Visualization

Every significant decision is made twice-first hypothetically in your mind, then in reality. If you can't visualize yourself doing something, you likely won't do it. The magic words "Just imagine" activate the brain's image viewer, allowing you to place pictures in people's minds that influence their decisions. This technique works because visualization is a fundamental aspect of human cognition. Studies show that when people vividly imagine an outcome, the same neural pathways activate as when they actually experience it. This is why elite athletes use visualization techniques to improve performance-the brain doesn't always distinguish between vivid imagination and reality. When you say "Just imagine having this problem completely solved" or "Just imagine how this would transform your daily routine," you're not just describing possibilities-you're creating mental experiences that feel real. Like children responding to "Once upon a time," adults respond to "Just imagine" by mentally picturing the scenario you describe. The key is to make these visualizations as detailed and sensory-rich as possible. Don't just say "Imagine having more time"; say "Just imagine waking up on Tuesday morning, knowing your presentation is already prepared, giving you an extra hour to enjoy your coffee and start the day without rushing." The more specific and sensory-detailed your language, the more powerful the visualization becomes. This technique is particularly effective when helping people overcome fear or inertia. When someone can't see themselves succeeding, they typically won't try. By helping them create a detailed mental image of success, you increase their belief that it's possible. A fitness trainer might say, "Just imagine walking into your reunion feeling confident about how you look." A business coach might say, "Just imagine ending each day with your inbox empty and your major projects moving forward." By letting others' creative minds build your case, you create more vivid realities than anything you could describe directly. Once they've visualized success, their belief in achieving it increases dramatically-and belief is often the missing ingredient that turns possibility into reality.

8장

Guiding Conversations to Positive Outcomes

Even with perfect persuasive language, conversations can stall without clear direction. Three powerful techniques-"When would be a good time?", "I'm guessing you haven't got around to...", and strategic word swaps-help guide interactions toward positive outcomes. The phrase "When would be a good time to...?" works because it assumes there will be a good time, making "no" seem like a non-option. Rather than asking "Can we meet next week?" (which invites a yes/no response), asking "When would be a good time to meet next week?" focuses the conversation on finding a specific time and date. This direct question prevents the common objection of not having enough time by shifting the focus to when, not if. When following up with someone who hasn't completed a promised action, saying "I'm guessing you haven't got around to..." disarms their prepared excuses. This technique prevents people from using the very excuse you anticipate by acknowledging it first. Most people want to honor their word when called out, so they'll either prove you wrong (by showing they've completed the task) or make a new commitment. Strategic word swaps can dramatically improve conversation outcomes. Instead of asking "Do you have any questions?" (which suggests they should have questions), ask "What questions do you have for me?" Similarly, rather than permission-based questions like "Can I have your phone number?" ask "What's the best number to reach you at?" These simple swaps turn open questions into closed ones that generate better responses. When following up after sharing information, don't ask what they thought-instead ask "So, what do you like about it?" This encourages positive responses rather than concerns. If they mention concerns anyway, you've created an opportunity to address them directly. These techniques work because they create conversational paths of least resistance that lead to your desired outcome. By assuming positive engagement and making it easier to move forward than to object, you naturally guide conversations toward productive conclusions without appearing pushy or manipulative.

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

9장

Decision Frameworks That Drive Action

People often struggle with decisions not because they lack information, but because they lack frameworks for processing that information. Three powerful techniques-"You have three options," "Two types of people," and "If...Then"-provide these frameworks and drive action. When you say "As I see it, you have three options," you appear impartial while actually guiding their choice. The rhythm of three makes for easy listening, and by strategically placing your preferred option last, you can build its value while making alternatives seem less attractive. End with "What's going to be easier for you?" to further steer them toward your preferred choice by framing it as the path of least resistance. The "Two types of people" approach works by creating polarizing choices that make one option clearly more appealing. Saying "There are two types of people in this world" immediately makes listeners wonder which category they belong to. By carefully crafting these options-making one clearly more appealing than the other-you guide people toward your preferred choice. For example: "Those who leave financial success in employers' hands versus those who build their own futures." The "If...Then" structure creates powerful associations that people naturally believe. Our speech patterns and belief systems are hardwired from childhood through conditional statements like "If you don't tidy your room, then you're going to be grounded." By creating "if...then sandwiches" in your persuasive communication ("If you decide to give this a try, then I promise you won't be disappointed"), you tap into deeply ingrained belief systems that make your conclusions seem logical and inevitable. These frameworks work because they simplify complex decisions into manageable choices. Rather than facing overwhelming options or analysis paralysis, people can follow clear pathways to decisions. The frameworks also leverage our natural desire for categorization and pattern recognition-we instinctively want to sort information into meaningful structures. By providing these decision frameworks, you help people move from uncertainty to clarity, from hesitation to action. You're not manipulating them-you're organizing information in ways that make decision-making easier and more comfortable.

10장

Breaking Through Resistance and Objections

Even with perfect persuasive language, you'll encounter resistance. Five powerful techniques-"Don't worry," "Most people," "What happens next," "What makes you say that?", and "Before you make your mind up"-help overcome objections and move conversations forward. The simple words "Don't worry" have remarkable power when dealing with anxious or uncertain people. When said confidently and calmly to someone showing signs of nervousness, you can visibly see tension release from their body. This phrase is particularly effective in high-stress scenarios or when someone is panicking about a decision. "Most people" works by leveraging our desire for social proof and guidance. When you tell someone what "most people" do in their situation, their subconscious thinks "I'm most people, so perhaps that's what I should do too." Examples include "Most people complete the forms with me here today" or "Most people in your circumstances would grab this opportunity with both hands." "What happens next" bridges the gap between information-sharing and decision-making. By confidently stating "What happens next is..." you take responsibility for guiding the process forward. Rather than asking what they want to do, you create a scene that assumes forward movement: "What happens next is that we're going to take a few moments, complete some personal details..." Then finish with an easy-to-answer question that naturally advances the process. When facing objections, "What makes you say that?" shifts control back to you and obliges the other person to explain their position more thoroughly. This prevents prejudgment and argument while giving you better understanding of their true concerns. "Before you make your mind up" keeps conversations alive when someone is leaning toward rejection. This phrase creates an opportunity to present additional information that might change their perspective: "Before you make your mind up, let's make sure we've looked at all the facts." These techniques work because they address the psychological roots of resistance-fear, uncertainty, social concerns, and information gaps. By acknowledging these underlying issues and providing pathways forward, you transform resistance from a conversation-ender into a stepping stone toward agreement.

들리는 모든 단어를 눈으로 확인하세요

필요한 순간 나를 도와주는 마법의 말들의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

11장

Closing Techniques That Seal the Deal

The final moments of any persuasive conversation are critical. Five powerful closing techniques-"If I can, will you?", "Enough," "Just one more thing," "A favor," and "Just out of curiosity"-help seal the deal when it matters most. The question structure "If I can..., will you...?" isolates objection conditions and removes barriers. When someone pushes back with reasons they can't do what you want, this approach helps isolate these conditions. For example, when a customer wants a price reduction, ask "If I can match that price, would you place the order today?" This puts you in control without obligating you to meet the condition. When customers are deliberating over quantity decisions, the word "Enough" can influence them to choose the higher option. Rather than offering a choice between two quantities, ask directly about the larger option: "Would eight be enough for you?" This direct question drives people toward answering "yes" as the path of least resistance. "Just one more thing" creates a perfect moment for a "downsell" when your primary objective wasn't achieved. As you're concluding a meeting where the prospect hasn't committed, pack up your things, head for the door, then turn back with this phrase. When their guard is down, introduce a smaller, easier commitment that keeps the conversation alive. The phrase "Could you do me a small favor?" is remarkably powerful-people almost always agree before knowing what the request is. This approach is particularly effective for generating referrals. The perfect moment is when a customer says "thank you," as this indicates they feel indebted to you. When facing the objection "I just need some time to think about it," the phrase "Just out of curiosity" provides a gentle way to probe this resistance. By prefacing direct questions with these magic words, you transform potentially rude inquiries into soft, acceptable ones that help uncover real objections. These closing techniques work because they address the psychological barriers that prevent decisions-uncertainty, fear of commitment, concern about making mistakes, and the desire to avoid confrontation. By creating comfortable pathways to "yes" that address these concerns, you make it easier for people to make positive decisions they won't regret.

12장

The Compound Effect of Magical Language

Having the right words at the right time makes all the difference in persuasion. These magic words won't work with everyone every time-but they will work with most people most of the time. The real power comes not from using them occasionally but from incorporating them consistently into your communication patterns. Consider the story of Roger, a successful telecommunications salesperson who learned that when customers asked how complex technology worked, answering simply "It works great" satisfied them more than technical explanations. This illustrates an important principle: sometimes simpler answers work better than comprehensive ones. The compound effect of these subtle language changes can transform your results dramatically. If each technique improves your success rate by just 5-10%, the combined impact across all your interactions can be extraordinary. Imagine if every conversation included just one more positive outcome, every sale included just one more unit, every client referred just one more person. These techniques aren't about manipulating others-they're about making it easier for people to make decisions they won't regret. They remove the friction points that often prevent people from taking positive actions. When used ethically and with genuine intent to create win-win outcomes, these magic words help everyone involved. Don't try these phrases once and give up; practice until they become natural parts of your communication style. Like any skill, persuasive language improves with deliberate practice. Start by focusing on one or two phrases that seem most relevant to your situation. Use them consistently until they feel natural, then add more to your repertoire. The ultimate goal isn't just to count more conversations but to make your conversations count. When you master the art of saying exactly the right thing at exactly the right moment, you transform not just your results but the quality of your interactions with others. That's the true magic of persuasive language-creating connections that benefit everyone involved.

★★★★★

필요한 순간 나를 도와주는 마법의 말들 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

필요한 순간 나를 도와주는 마법의 말들의 핵심 주제

persuasive language patterns
subconscious decision making
conversational influence
rejection-free communication
psychological triggers

필요한 순간 나를 도와주는 마법의 말들의 명언

People buy for their reasons, not yours.
Emotions drive decisions first, with logic following to justify what we've already decided.
Tiny language shifts can dramatically change conversation outcomes.
Persuasion isn't about forcing others to do something against their will.
The word "but" in this phrase is particularly powerful.

필요한 순간 나를 도와주는 마법의 말들의 등장인물

Phil M. JonesAuthor and expert in persuasive language

저자 소개

Exactly What to Say: The Magic Words for Influence and Impact의 베스트셀러 작가인 필 M. 존스(Phil M. Jones)는 세계적으로 인정받는 "세계 최고의 영업 트레이너"입니다. 영업 심리학과 설득력 있는 커뮤니케이션을 전문으로 하는 존스는 행동 과학에 대한 전문 지식과 실용적인 프레임워크를 결합하여 전문가들이 중요한 대화를 주도할 수 있도록 돕습니다.

자기계발 및 비즈니스 분야에서 그의 작업은 복잡한 영업 전략을 실행 가능한 언어로 단순화하는 데 중점을 두고 있으며, 이는 59개국에 걸친 포춘 500대 기업과 기업가들을 17년 이상 코칭한 경험에 뿌리를 두고 있습니다.

다작하는 크리에이터인 존스는 Exactly How to Sell 및 Exactly Where to Start와 같은 후속 베스트셀러를 통해 영향력을 확장했으며, Words With Friends 팟캐스트를 진행하고 있습니다. 그의 방법론은 포브스(Forbes), TEDx 강연 및 업계 선도적인 플랫폼에 소개되어 신뢰받는 권위자로서의 명성을 공고히 하고 있습니다.

200만 명 이상의 전문가를 교육하고 그의 저서가 30개 이상의 언어로 번역된 가운데, 존스의 Exactly What to Say는 전 세계 영업 팀, 교육자 및 비즈니스 리더들에게 핵심적인 텍스트로 남아 있습니다.

필요한 순간 나를 도와주는 마법의 말들 요약 다운로드

필요한 순간 나를 도와주는 마법의 말들 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

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Master the Unspoken Social Code

In a world where 93% of communication is non-verbal, mastering the subtle art of social dynamics is the ultimate competitive advantage. This plan is designed for professionals and individuals who want to replace social anxiety with charisma and turn every interaction into a meaningful opportunity.

2 h 24 m•4 섹션

학습 계획

The Charisma Code: Speak with Presence

In a world of constant noise, the ability to project quiet authority and genuine presence is a competitive advantage. This plan is designed for professionals and leaders who want to move beyond basic public speaking to master the psychological nuances of social attraction and influence.

1 h 30 m•3 섹션

학습 계획

Mind Control and Persuasion Mechanics

This plan is essential for professionals in sales, leadership, or negotiations who need to master the art of influence. It provides a deep dive into psychological triggers and non-verbal communication to help you navigate complex social dynamics effectively.

1 h 36 m•4 섹션

학습 계획

Speak with Presence and Power

In a world where attention is the ultimate currency, the ability to project authority and warmth is a critical career accelerator. This plan is designed for leaders and professionals who want to move beyond nervous hesitation and master the physical and psychological mechanics of powerful communication.

2 h 4 m•3 섹션

학습 계획

Improve speech, persuasion, and psychology

In today's competitive landscape, the ability to articulate ideas and influence others is a critical superpower. This plan is designed for professionals and leaders who want to master the intersection of communication and cognitive psychology to drive meaningful results.

5 h 43 m•4 섹션

학습 계획

Master Social Skills & Talk to Anyone

In an increasingly digital world, the ability to connect authentically is a rare and vital competitive advantage. This plan is designed for professionals and individuals looking to overcome social barriers, project natural authority, and build high-value relationships through mastered communication.

4 h 54 m•4 섹션

학습 계획

The Art of Persuasion and Direct Closing

In a competitive landscape, the ability to influence decisions and finalize deals is a critical differentiator for professionals. This plan is ideal for sales leaders, negotiators, and entrepreneurs who need to master high-stakes communication and psychological framing to drive results.

1 h 30 m•3 섹션

학습 계획

Master Body Language & Mindset Psychology

This plan is essential for professionals and leaders who want to align their internal confidence with their external presence. It bridges the gap between psychological mindset shifts and practical nonverbal communication to help you command any room.

6 h 36 m•5 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

11장

필요한 순간 나를 도와주는 마법의 말들

개요필요한 순간 나를 도와주는 마법의 말들 개요

한 권의 책, 다양한 듣기 방식.

The Magic of Persuasive Language: Words That Unlock Human Decisions

The Psychology Behind Persuasive Language

들리는 모든 단어를 눈으로 확인하세요

Creating a Pressure-Free Environment for Ideas

Leveraging the Power of Self-Perception

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

Moving from Certainty to Doubt

Emotional Time Travel: The Decision-Making Catalyst

들리는 모든 단어를 눈으로 확인하세요

The Power of Mental Visualization

Guiding Conversations to Positive Outcomes

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

Decision Frameworks That Drive Action

Breaking Through Resistance and Objections

들리는 모든 단어를 눈으로 확인하세요

Closing Techniques That Seal the Deal

The Compound Effect of Magical Language

필요한 순간 나를 도와주는 마법의 말들 완독을 축하합니다

필요한 순간 나를 도와주는 마법의 말들의 핵심 주제

필요한 순간 나를 도와주는 마법의 말들의 명언

필요한 순간 나를 도와주는 마법의 말들의 등장인물

저자 소개

필요한 순간 나를 도와주는 마법의 말들 요약 다운로드

다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Exactly What to Say by Phil M. Jones about?

Who should read Exactly What to Say?

Is Exactly What to Say worth reading?

What are the key "magic words" in Exactly What to Say?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Magic of Persuasive Language: Words That Unlock Human Decisions

The Psychology Behind Persuasive Language

들리는 모든 단어를 눈으로 확인하세요

Creating a Pressure-Free Environment for Ideas

Leveraging the Power of Self-Perception

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

Moving from Certainty to Doubt

Emotional Time Travel: The Decision-Making Catalyst

들리는 모든 단어를 눈으로 확인하세요

The Power of Mental Visualization

Guiding Conversations to Positive Outcomes

필요한 순간 나를 도와주는 마법의 말들에서 더 많은 것을 얻으세요

Decision Frameworks That Drive Action

Breaking Through Resistance and Objections

들리는 모든 단어를 눈으로 확인하세요

Closing Techniques That Seal the Deal

The Compound Effect of Magical Language

필요한 순간 나를 도와주는 마법의 말들 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

필요한 순간 나를 도와주는 마법의 말들 개요