
Ever wondered why traffic jams form when no accident occurred? "Traffic" reveals the psychology behind driving behaviors that shape our roads and lives. Praised by The New York Times as "required reading for anyone applying for a driver's license," Vanderbilt's insights have revolutionized urban planning worldwide.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever notice how your mild-mannered neighbor transforms into an aggressive road warrior the moment they slide behind the wheel? This isn't just your imagination-it's a documented psychological phenomenon that reveals something profound about human nature. Inside our metal cocoons, we become different people. The car creates a peculiar social environment: we're simultaneously isolated from others yet thrust into direct competition with them. Without the immediate feedback of seeing someone's face crumple when we cut them off, we feel liberated to act in ways we'd never dream of face-to-face. Our communication toolkit shrinks to horns, lights, and gestures-crude instruments compared to the nuanced expressions we rely on in normal conversation. This communication deficit breeds misunderstanding and frustration. When someone delays at a green light, we don't see a distracted human; we see an incompetent obstacle. Meanwhile, when we make the same mistake, it's because something important demanded our attention. Psychologists call this the "fundamental attribution error"-attributing others' mistakes to character flaws while excusing our own as circumstantial. The car becomes an extension of ourselves, which explains why a minor scratch can feel like a personal assault.
Traffic의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Traffic을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Traffic을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Traffic 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.