
Discover why our four innate drives - acquire, bond, learn, defend - shape every choice you make. Harvard's groundbreaking research synthesizes 200 years of science, revealing why status matters more than wealth and how understanding these drives transforms business leadership. Endorsed by MIT's legendary Edgar Schein.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever notice how your colleague turned down that high-paying job to work at a nonprofit? Or why your neighbor seems more upset about being excluded from a party than losing money? These puzzles reveal something profound about human nature that most theories miss entirely. We're not the rational, self-interested creatures economics textbooks describe. Instead, four fundamental drives - to acquire, to bond, to learn, and to defend - pull us in different directions every single day. These aren't abstract concepts but biological imperatives hardwired through millions of years of evolution. Understanding them doesn't just explain why others behave mysteriously; it illuminates our own contradictions, from why we can't resist checking our phones to why we'll sacrifice personal gain for a friend in need. Picture our ancestors 100,000 years ago, standing at evolution's most dramatic crossroads. For nearly two million years, humans had been making the same crude stone tools with barely any innovation. Then suddenly - in evolutionary terms, practically overnight - everything exploded. Sophisticated implements, decorated artifacts, complex social structures, and symbolic art appeared seemingly out of nowhere. This "Great Leap Forward" puzzles scientists because natural selection supposedly prepares organisms for existing environments, not future ones. How did evolution equip our brains for civilization before civilization existed? The answer lies in a remarkable brain reconfiguration. Unlike computers with single processors, our brains operate through billions of interconnected neurons, each firing dozens of times per second. For millions of years, our ancestors developed specialized mental modules - one for social skills, another for language, yet another for technical abilities. These operated separately, like apps that couldn't communicate. Then something extraordinary happened in our prefrontal cortex, the brain's most recently evolved region. These isolated modules suddenly became interconnected in working memory, allowing humans to combine different skill sets, plan for distant futures, and create meaning from raw perception. More crucially, bonding and learning evolved from secondary impulses into primary drives alongside acquiring and defending. This transformation unleashed unprecedented creativity and cooperation, setting humanity on an irreversible path toward complex civilizations.
Driven의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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