
In "This Could Be Our Future," Kickstarter co-founder Yancey Strickler challenges our wealth-obsessed society with "Bentoism" - a framework valuing community over profit. With 4.10/5 from 54,928 readers, it's the manifesto reshaping how business leaders define success beyond financial metrics.
Yancey Strickler, author of This Could Be Our Future: A Manifesto for a More Generous World, is an entrepreneur and visionary known for reimagining societal values beyond profit. Born in rural Virginia and based in New York City, Strickler co-founded Kickstarter, the pioneering crowdfunding platform that helped creators secure over $8 billion in funding, cementing his reputation as a leader in creative innovation.
His work explores themes of post-capitalism, collective value, and ethical systems, informed by his background as a music critic and his development of frameworks like Bentoism, a decision-making model emphasizing long-term interdependence.
Strickler’s insights have been featured in The Wall Street Journal, Time, and on The Ezra Klein Show, while his talks at institutions like MoMA and Stanford amplify his influence. He co-founded The Creative Independent and currently leads Metalabel, a platform redefining collaborative creation.
His 2024 works include The Dark Forest Anthology of the Internet and Nine Creative Meditations, expanding his exploration of digital culture. Published in five languages, This Could Be Our Future merges philosophical depth with actionable strategies, establishing Strickler as a critical voice in reshaping modern economic and creative paradigms.
This Could Be Our Future challenges profit-driven societal frameworks, advocating for a shift toward generosity, community, and long-term value. Author Yancey Strickler introduces Bentoism, a decision-making model balancing self-interest, societal good, and future consequences. The book critiques financial maximization ("FIML") and proposes redefining success through creative collaboration, ethical systems, and cultural evolution over 30 years.
Ideal for entrepreneurs, policymakers, and creatives seeking alternatives to capitalism’s limitations. It appeals to readers interested in ethical business models, systemic change, or frameworks like Bentoism for personal/professional decision-making. Strickler’s Kickstarter co-founder perspective adds relevance for startup founders and social impact leaders.
Bentoism is a four-quadrant framework guiding decisions by weighing current self, future self, current others, and future others. It visualizes choices through a "bento box" analogy, encouraging balance between immediate needs and long-term societal impacts. The method aims to reduce short-termism and foster collaborative problem-solving.
Strickler argues capitalism’s fixation on "financial maximization as life’s primary goal" (FIML) stifles creativity, equity, and sustainability. He highlights Kickstarter’s Public Benefit Corporation model as an alternative, prioritizing social responsibility alongside profit. The book critiques shareholder primacy, advocating for metrics beyond GDP to measure progress.
These emphasize redefining success and intergenerational accountability.
Strickler ties the book’s themes to Kickstarter’s ethos: democratizing funding for creative projects while operating as a Public Benefit Corporation. The platform’s $8B+ raised for creators exemplifies prioritizing cultural value over pure profit.
Strickler posits that cultural paradigms shift over roughly 30 years, citing examples like environmentalism’s rise. He urges readers to plant seeds for gradual systemic change rather than seeking immediate disruption.
The book provides exercises to align actions with core values using Bentoism. Readers assess choices through four lenses: now vs. later and self vs. others, fostering intentionality in career, relationships, and finances.
Some reviewers note the concepts require sustained effort to implement, and the 30-year timeline may feel abstract. However, the Bentoism framework is widely praised for its practicality in balancing idealism with actionable steps.
Unlike narrow critiques (e.g., Capital in the 21st Century), Strickler offers a solutions-focused manifesto blending philosophy, case studies, and tools. It complements works like Doughnut Economics but emphasizes individual agency in systemic change.
As AI and automation reshape economies, the book’s focus on post-capitalist systems resonates with debates about universal basic income, ethical AI, and climate action. Its Bentoism framework adapts to navigating complex, interconnected challenges.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
You are what you measure.
We typically follow the path of least resistance.
Financial maximization has become a destructive force.
Too much capitalism does not mean too many capitalists, but too few.
What if our obsession with money is actually limiting human potential?
This Could Be Our Future의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
This Could Be Our Future을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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What if our obsession with money is actually limiting human potential rather than expanding it? This question lies at the heart of Yancey Strickler's revolutionary vision. As co-founder of Kickstarter, he witnessed firsthand how challenging conventional financial wisdom could create remarkable possibilities. His platform has channeled billions of dollars to creative projects that traditional investors would have dismissed as unprofitable. This success story isn't just about a company - it's about reimagining what's possible when we expand our definition of value beyond monetary returns. At a time when growing inequality and environmental challenges force us to question whether financial maximization has become destructive rather than constructive, Strickler offers a compelling alternative path forward.