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    Prosperity book cover

    Prosperity by Colin Mayer Summary

    Prosperity
    Colin Mayer
    3.82 (85 Reviews)
    BusinessEconomicsSociety
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Prosperity

    Colin Mayer's "Prosperity" radically challenges corporate purpose, arguing businesses should prioritize societal good over shareholder profits. Financial Times' Martin Wolf reluctantly agrees with its revolutionary stance. This Oxford professor's manifesto is reshaping how influential economists view capitalism's future - could corporations actually save society?

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    재미있게27분

    재미있고 매력적인 방식으로 책을 즐기세요

    「Prosperity」베스트 인용구

    “

    What if the corporation's true purpose isn't profit maximization but solving problems for people and planet?

    ”
    나만의 학습 방법 탐색하기
    Prosperity은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Prosperity 요약을 9분 만에 읽거나 듣기

    빠른 요약
    빠른 요약
    Prosperity 요약 - 9분

    Prosperity의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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    플래시 카드 모드 - Prosperity에서 엄선한 6가지 핵심 인사이트

    플래시 카드
    플래시 카드
    Prosperity에서 엄선한 6가지 핵심 인사이트

    Prosperity을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    재미있게 모드 - Prosperity의 교훈을 27분 스토리로

    재미있게
    재미있게
    Prosperity의 교훈을 27분 스토리로

    생생한 스토리텔링을 통해 Prosperity을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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    개인화 모드 - Prosperity 요약을 0분 만에 읽거나 듣기

    개인화
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    나만의 방식으로 Prosperity 경험하기.

    무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    @djmikemoore
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    무엇이든 개인화된 학습

    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    핵심 내용

    1

    The Corporation's Crisis of Purpose

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    Imagine a world where businesses exist not just to make money, but to solve meaningful problems for society. This isn't some utopian fantasy - it's actually the original purpose of corporations before we lost our way. Today, trust in corporations has plummeted to historic lows, and for good reason. The shareholder-primacy model that has dominated business thinking for half a century has created a system where profit trumps all other considerations. Yet the modern corporation has undergone a dramatic transformation that few fully appreciate. Intangible assets now comprise 85% of US corporate market value, compared to just 20% forty years ago. This seismic shift is exemplified by WhatsApp's $19 billion acquisition despite having minimal physical assets and operating at a loss. We're in a new era - what Colin Mayer calls "the Age of the Mindful Corporation" - but we haven't updated our thinking about what corporations are for. The corporation wasn't born as a profit-maximizing machine. It began as something far more noble. Corporate origins trace to Roman times through institutions that were fundamentally public in nature. The societas publicanorum could continue indefinitely, own property, and raise finance through tradable shares - creating "popular capitalism" two millennia before Margaret Thatcher. Medieval corporations administered towns, established universities, and managed charitable institutions. Even the Catholic Church advanced corporate law during the 11th-13th centuries by granting corporate rights to alms-houses and hospitals. Only in recent history did corporations lose their public purpose, with the profit motive completely overshadowing their public dimension.

    2

    The Corporation as a Living, Purposeful Organism

    3

    Measuring What Truly Matters

    4

    Law as a Creative Force for Purpose

    5

    Reimagining Finance for the 21st Century

    6

    Restoring Corporate Consciousness and Integrity

    7

    Reclaiming the Corporation's Public Purpose