
Colin Mayer's "Prosperity" radically challenges corporate purpose, arguing businesses should prioritize societal good over shareholder profits. Financial Times' Martin Wolf reluctantly agrees with its revolutionary stance. This Oxford professor's manifesto is reshaping how influential economists view capitalism's future - could corporations actually save society?
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Imagine a world where businesses exist not just to make money, but to solve meaningful problems for society. This isn't some utopian fantasy - it's actually the original purpose of corporations before we lost our way. Today, trust in corporations has plummeted to historic lows, and for good reason. The shareholder-primacy model that has dominated business thinking for half a century has created a system where profit trumps all other considerations. Yet the modern corporation has undergone a dramatic transformation that few fully appreciate. Intangible assets now comprise 85% of US corporate market value, compared to just 20% forty years ago. This seismic shift is exemplified by WhatsApp's $19 billion acquisition despite having minimal physical assets and operating at a loss. We're in a new era - what Colin Mayer calls "the Age of the Mindful Corporation" - but we haven't updated our thinking about what corporations are for. The corporation wasn't born as a profit-maximizing machine. It began as something far more noble. Corporate origins trace to Roman times through institutions that were fundamentally public in nature. The societas publicanorum could continue indefinitely, own property, and raise finance through tradable shares - creating "popular capitalism" two millennia before Margaret Thatcher. Medieval corporations administered towns, established universities, and managed charitable institutions. Even the Catholic Church advanced corporate law during the 11th-13th centuries by granting corporate rights to alms-houses and hospitals. Only in recent history did corporations lose their public purpose, with the profit motive completely overshadowing their public dimension.
Prosperity의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Prosperity을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Prosperity을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
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