
Discover why high bonuses can backfire and how your IKEA furniture obsession reveals deep psychological truths. Dan Ariely's bestseller challenges conventional wisdom with evidence that our irrational behaviors - studied by business leaders worldwide - might actually be our greatest advantage.
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What if I told you that offering someone a massive bonus might actually make them perform worse? That the very incentives we've built our economy around could be sabotaging the outcomes we seek? This counterintuitive reality sits at the heart of human irrationality-a fascinating terrain where our assumptions about logic, motivation, and decision-making crumble under scrutiny. We like to think we're rational creatures, carefully weighing costs and benefits before acting. Yet the truth is far messier and infinitely more interesting. Our brains didn't evolve to maximize efficiency or make perfect choices-they evolved to navigate a complex social world where emotions, meaning, and connection matter as much as cold calculation. Understanding this gap between who we think we are and who we actually are isn't just intellectually fascinating; it's the key to designing better lives, workplaces, and societies.
The Upside of Irrationality의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Upside of Irrationality을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Upside of Irrationality을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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