Discover how behavioral operations reveals the hidden psychology behind workplace decision-making. Learn why our brains consistently trick us and how to design systems that work with human nature, not against it.

It’s like we were designing systems for robots when we were actually dealing with humans. We're not randomly irrational—we're predictably irrational, and the key is designing operations that work with human nature instead of against it.
Human behaviour psychology based on behavior ops book


샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Lena: Hey everyone, welcome back to your personalized BeFreed podcast! I'm Lena, and I'm absolutely thrilled to dive into something that's been fascinating me lately-how our brains actually work when we're making decisions in the workplace.
Eli: And I'm Eli! Oh man, Lena, this is going to be such a fun conversation. We're exploring human behavior psychology through the lens of behavioral operations, and honestly? It's going to change how our listeners think about every decision they make at work.
Lena: Exactly! We're going to uncover why smart people make predictably irrational choices, and more importantly, what we can do about it.