
Discover why we're all secretly irrational in Stuart Sutherland's eye-opening exploration of 100+ cognitive biases that sabotage our decisions daily. Praised alongside Kahneman's "Thinking, Fast and Slow," this psychology classic reveals why even doctors and business leaders fall for the same mental traps you do.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine confidently driving down a highway, certain you're better than most drivers on the road. Now consider this: in a survey of British motorists, 95% claimed to be better-than-average drivers - a statistical impossibility. This fundamental disconnect between perception and reality reveals the heart of human irrationality. While we pride ourselves on being logical creatures, the evidence tells a different story. Our minds regularly deceive us through systematic patterns of flawed reasoning that persist despite contradictory evidence. This isn't mere ignorance - it's hardwired cognitive bias that affects everyone from doctors to generals, potentially with grave consequences. Aristotle defined humans as "rational animals," a flattering notion that has persisted for centuries. Classical economics built entire theories assuming people make rational decisions to maximize utility. Yet modern evidence paints a different picture - human rationality is the exception, not the rule. Our irrationality stems from several sources. Physical limitations like restricted working memory capacity make it difficult to juggle multiple factors simultaneously. Many poor decisions stem from ignorance of basic statistical concepts. Perhaps most troublingly, self-deception and wishful thinking - while sometimes increasing happiness - remain fundamentally irrational thought processes.
Irrationality의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Irrationality을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Irrationality을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Irrationality 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.