
Explore how two brilliant psychologists revolutionized our understanding of decision-making. Kahneman and Tversky's unlikely friendship changed economics, medicine, and data science forever. Even Houston Rockets GM Daryl Morey applies their insights - why do we trust algorithms over human intuition now?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture a Houston Rockets executive staring at his draft board, armed with the most sophisticated analytics in basketball. His model says one player is a "can't-miss" prospect. Every number screams success. Yet something nags at him-a shirtless photo showing the player looking pudgy, a nickname his staff gave him: "Man Boobs." Despite all the data, this mental image overrides everything. The player flops. Meanwhile, another prospect his model dismissed becomes an NBA All-Star. What's happening here isn't stupidity. It's something far more interesting: the systematic way our minds betray us, even when we know better. This is the puzzle that obsessed two Israeli psychologists, Daniel Kahneman and Amos Tversky. Their partnership would become one of history's most transformative intellectual collaborations, fundamentally changing how we understand human judgment. When Barack Obama awarded Kahneman the Presidential Medal of Freedom in 2013, it marked how thoroughly their ideas had infiltrated everything from medical diagnosis to financial regulation to how we draft basketball players. What began as abstract psychological experiments became a revolution in self-understanding.
The Undoing Project의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Undoing Project을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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