
Transform your organization beyond tech with "The Scrum Fieldbook." From Toyota to Google, J.J. Sutherland's methodology has revolutionized diverse industries. Even U.S. General Barry McCaffrey calls it "mandatory reading for any leader." What could your team accomplish in half the time?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine a world where fighter jets are built like Lego sets, restaurant staff share profits without managers, and companies deliver twice the work in half the time. This isn't fantasy - it's the reality for organizations embracing Scrum. In an era where technology doubles in power every two years while halving in cost, traditional business structures are crumbling under exponential change. The framework that began in software development has sparked nothing short of a business revolution, transforming everything from healthcare to banking to military operations. When managers claim their work is "too complex for Scrum," they're quickly reminded: "Whatever you're building isn't more complicated than a fighter plane." Sweden's Saab proved this by using Scrum to develop their Gripen E fighter - a modular aircraft with superior capabilities at half the operating cost of competitors. The true power of Scrum lies in its ability to reduce the cost of changing your mind. Whether you're flipping houses in Minneapolis or integrating billion-dollar corporate acquisitions, the framework follows a simple 3-5-3 structure: three roles (Product Owner, Scrum Master, Team Member), five events (Sprint Planning, Sprint, Daily Scrum, Review, Retrospective), and three artifacts (Product Backlog, Sprint Backlog, Increment). This structure creates a rhythm where work is broken into short cycles called Sprints, typically lasting 1-4 weeks, with each Sprint delivering something potentially usable. The Standish Group reports that 67% of requirements change during development because people learn as they build. Rather than fighting this inevitable change through bureaucracy and documentation, Scrum embraces it.
The Scrum Fieldbook의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Scrum Fieldbook을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Scrum Fieldbook을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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