
Beinhocker's revolutionary masterpiece dismantles traditional economics, proposing an evolutionary framework that captivated disillusioned economists worldwide. What if complexity science, not equilibrium models, holds the key to wealth creation? McKinsey's senior fellow offers the radical rethinking business leaders need to understand our path-dependent economy.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Economics has a dirty secret: its foundational theories are built on a mistake made 150 years ago. When economists like Leon Walras and William Stanley Jevons were establishing the field in the 1870s, they borrowed heavily from physics to give their work scientific credibility. But they cherry-picked only the First Law of Thermodynamics-energy conservation-while completely ignoring the Second Law about entropy. This wasn't just an oversight; it was a catastrophic misclassification that has shaped economic thinking ever since. They treated economies as closed, equilibrium-seeking systems, like a pendulum that eventually comes to rest. Real economies? They're more like rainforests-open systems constantly exchanging energy and information, never reaching equilibrium, always evolving. This explains why economic predictions fail so spectacularly, why markets crash without warning, and why the "laws" of supply and demand rarely work as advertised in the real world. Think of your immune system. Millions of cells interact without a central command, spontaneously organizing to fight infections and heal wounds. Now imagine the economy works the same way. This is the radical insight of Complexity Economics: markets aren't mechanical systems but complex adaptive networks where order emerges from the bottom up. Consider the "Beer Distribution Game," a simulation where players manage a simple supply chain. Even with perfect information and strong incentives to optimize, players consistently generate boom-bust cycles purely through their interactions. No irrational behavior, no external shocks-just the structure of the system itself creating volatility.
The Origin of Wealth의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Origin of Wealth을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Origin of Wealth을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Origin of Wealth 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.