
Revolutionize innovation with Schrage's 5x5 framework: five people, five experiments, five weeks, under $5,000. Endorsed by Intuit's founder Scott Cook, this MIT researcher's counterintuitive approach proves cheap experiments trump good ideas. What billion-dollar product could your $5,000 experiment create?
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What if the key to innovation isn't having brilliant ideas but running simple, fast experiments? In "The Innovator's Hypothesis," Michael Schrage challenges conventional wisdom with a counterintuitive truth: small, frugal experiments consistently outperform sophisticated analyses and grand innovation strategies. This approach has transformed how organizations innovate, making it safer, smarter, and more accessible to companies of all sizes. The book's 5x5 framework - giving five people five days to create five business experiments costing under $5,000 each and taking less than five weeks to run - has become required reading in Silicon Valley, with executives at Amazon, Google, and even Elon Musk citing its methodology as instrumental to their experimental cultures.
The Innovator’s Hypothesis의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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