The Innovator’s DNA book cover

The Innovator’s DNA by Jeff Dyer, Hal Gregersen, and Clayton Christensen Summary

The Innovator’s DNA
Jeff Dyer, Hal Gregersen, and Clayton Christensen
Entrepreneurship
Business
Leadership
개요
핵심 요점
저자
자주 묻는 질문

Overview of The Innovator’s DNA

Discover the DNA of innovation that transformed Steve Jobs and Jeff Bezos into legends. This bestseller, translated into 15 languages, reveals five skills that power disruptive thinking. What surprising habit connects all breakthrough innovators? DisneyPixar and Salesforce already know.

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나만의 학습 방법 탐색하기
빠른 요약9분

저자의 목소리로 책을 느껴보세요

심층 분석42분

지식을 흥미롭고 예시가 풍부한 인사이트로 전환

플래시 카드9개의 인사이트

핵심 아이디어를 빠르게 캡처하여 신속하게 학습

재미있게23분

재미있고 매력적인 방식으로 책을 즐기세요

이런 책은 어떠세요

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핵심 내용

1

When Bezos Bet Everything on a Number

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When Jeff Bezos encountered a website in 1994 claiming the internet was growing at 2,300% annually, he didn't just file away the information-he acted. Within months, he'd left his Wall Street job to launch Amazon, transforming how the world shops. What separated Bezos from countless others who saw the same statistic? Not superior genetics or a magical creative gene, but specific behaviors: questioning assumptions about retail, observing emerging trends, networking with diverse thinkers, and experimenting with untested ideas. These behaviors form what we might call the innovator's DNA-a set of learnable skills that distinguishes disruptive thinkers from efficient executors. As businesses face increasingly shorter lifespans (the average Fortune 500 company now lasts just fifteen years compared to fifty in 1950), mastering these innovation skills has become essential for survival. The revelation that creativity is primarily behavioral rather than genetic empowers anyone willing to practice specific discovery skills to enhance their innovative capabilities dramatically. Most of us view visionaries like Steve Jobs, Elon Musk, and Jeff Bezos as possessing some innate creative genius-a special wiring that sets them apart. Research studying 117 pairs of twins reveals a different story: only about 30% of creative performance is attributable to genetics, while roughly two-thirds comes through learning. Compare this to general intelligence, where 80-85% is genetically determined, and the implication becomes clear-creativity is primarily a set of behaviors anyone can develop.

2

The Discovery Skills That Unlock Innovation

3

The Medici Effect and Questions That Break Reality Open

4

Observing Through Different Eyes and Customer Jobs

5

Networks That Multiply Ideas and Spark Collaboration

6

The Laboratory Mindset and Experimentation Culture

7

Your Creative Revolution Starts Now

나만의 학습 방법 탐색하기
The Innovator’s DNA은 단순한 책이 아닙니다 — Entrepreneurship의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

빠른 요약 모드 - The Innovator’s DNA 요약을 9분 만에 읽거나 듣기

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빠른 요약
The Innovator’s DNA 요약 - 9분

The Innovator’s DNA의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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플래시 카드 모드 - The Innovator’s DNA에서 엄선한 9가지 핵심 인사이트

플래시 카드
플래시 카드
The Innovator’s DNA에서 엄선한 9가지 핵심 인사이트

The Innovator’s DNA을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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재미있게 모드 - The Innovator’s DNA의 교훈을 23분 스토리로

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재미있게
The Innovator’s DNA의 교훈을 23분 스토리로

생생한 스토리텔링을 통해 The Innovator’s DNA을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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개인화 모드 - The Innovator’s DNA 요약을 0분 만에 읽거나 듣기

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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