
Discover the DNA of innovation that transformed Steve Jobs and Jeff Bezos into legends. This bestseller, translated into 15 languages, reveals five skills that power disruptive thinking. What surprising habit connects all breakthrough innovators? DisneyPixar and Salesforce already know.
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When Jeff Bezos encountered a website in 1994 claiming the internet was growing at 2,300% annually, he didn't just file away the information-he acted. Within months, he'd left his Wall Street job to launch Amazon, transforming how the world shops. What separated Bezos from countless others who saw the same statistic? Not superior genetics or a magical creative gene, but specific behaviors: questioning assumptions about retail, observing emerging trends, networking with diverse thinkers, and experimenting with untested ideas. These behaviors form what we might call the innovator's DNA-a set of learnable skills that distinguishes disruptive thinkers from efficient executors. As businesses face increasingly shorter lifespans (the average Fortune 500 company now lasts just fifteen years compared to fifty in 1950), mastering these innovation skills has become essential for survival. The revelation that creativity is primarily behavioral rather than genetic empowers anyone willing to practice specific discovery skills to enhance their innovative capabilities dramatically. Most of us view visionaries like Steve Jobs, Elon Musk, and Jeff Bezos as possessing some innate creative genius-a special wiring that sets them apart. Research studying 117 pairs of twins reveals a different story: only about 30% of creative performance is attributable to genetics, while roughly two-thirds comes through learning. Compare this to general intelligence, where 80-85% is genetically determined, and the implication becomes clear-creativity is primarily a set of behaviors anyone can develop.
The Innovator’s DNA의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Innovator’s DNA을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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