
Why do successful companies fail? Clayton Christensen's groundbreaking "The Innovator's Dilemma" reveals how disruptive technologies topple industry giants. Praised by Steve Jobs and named one of the six most important business books ever by The Economist, it forever changed how we understand innovation.
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Here's a puzzle that keeps executives awake at night: Why do well-managed, innovative companies-praised by analysts, beloved by customers, studied in business schools-suddenly lose their dominance to scrappy upstarts? We're not talking about complacent dinosaurs. We're talking about Sears, once representing 2% of all U.S. retail sales, missing the discount retail revolution. IBM missing minicomputers. Digital Equipment Corporation missing personal computers. The pattern is haunting because these companies received their highest accolades precisely when they were ignoring the threats that would destroy them. The answer lies in a counterintuitive insight: the very management practices that create success-listening to customers, pursuing higher margins, investing in better products-become the mechanisms of failure when facing certain types of innovation.
Disruptive Innovation의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Disruptive Innovation을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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