
Why do successful companies fail? "The Innovator's Dilemma" reveals how disruptive technologies topple industry giants. Steve Jobs called it profoundly influential, and its concepts even appeared in "Glass Onion." Learn why doing everything "right" can lead to catastrophic failure.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Why do industry giants collapse at the peak of their power? The answer lies in a profound paradox: the very management principles that drive success can systematically lead companies to failure. This isn't about incompetence-it's about following the playbook too well. Companies like Kodak, Nokia, and Blockbuster didn't fail because they missed technological shifts. They failed because they made rational decisions that prioritized their most profitable customers and highest-margin products. Imagine you're running a successful company. Your best customers want incremental improvements to existing products. Your shareholders expect consistent growth in profits. Your managers are incentivized to back projects with predictable returns. Every rational decision points toward sustaining your current trajectory-and that's precisely the trap. While you're perfecting your existing business model, someone else is creating a seemingly inferior product that will eventually render yours obsolete. This pattern repeats across industries with remarkable consistency. The disk drive industry saw 129 new companies enter between 1976 and 1995, yet by the end, 109 had failed or been acquired. Each generation of technology (14-inch, 8-inch, 5.25-inch, 3.5-inch) saw established leaders fall to newcomers-not because they couldn't develop the new technology, but because serving existing customers seemed more logical than pursuing uncertain new markets.
The Innovator’s Dilemma의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Innovator’s Dilemma을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Innovator’s Dilemma을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Innovator’s Dilemma 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.