
When Square faced Amazon's attack, co-founder Jim McKelvey didn't retreat - he innovated relentlessly. Endorsed by Facebook investor Peter Thiel, this guide reveals how solving "perfect problems" creates unbeatable businesses. Discover the entrepreneurial mindset that turns industry giants into prey.
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Picture a five-year-old startup celebrating its explosive growth-10% weekly for nearly three years. Then one morning, Amazon announces they've copied your product, undercut your price by 30%, and brought their hundreds of millions of customers to the fight. This was Jim McKelvey's reality in 2014 when the e-commerce behemoth targeted Square, the credit card processing company he'd co-founded with Jack Dorsey. Most entrepreneurs would have updated their resumes. Instead, Square not only survived but thrived, eventually going public while Amazon retreated. This seemingly impossible victory sparked McKelvey's obsession: what allows truly innovative companies to withstand attacks that would obliterate their competitors? His answer reveals something profound about how breakthrough businesses actually work-and why the conventional wisdom about competition, pricing, and innovation is often dead wrong.
The Innovation Stack의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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