The Ethical Imperative book cover

The Ethical Imperative by Andrew Cooper Summary

The Ethical Imperative
Andrew Cooper
4.2 (5 Reviews)
Leadership
Corp culture
Business
개요
핵심 요점
저자
자주 묻는 질문

Overview of The Ethical Imperative

In "The Ethical Imperative," Andrew Cooper revolutionizes business leadership with conscience-driven strategies. Nominated for FT's Best Business Book, this Thinkers50 Radar honoree challenges profit-only models. Can ethical leadership actually boost your bottom line? Industry titans are betting yes.

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나만의 학습 방법 탐색하기
빠른 요약11분

저자의 목소리로 책을 느껴보세요

심층 분석42분

지식을 흥미롭고 예시가 풍부한 인사이트로 전환

플래시 카드10개의 인사이트

핵심 아이디어를 빠르게 캡처하여 신속하게 학습

재미있게21분

재미있고 매력적인 방식으로 책을 즐기세요

핵심 내용

1

When the House Is Burning, Who Will Lead?

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A cousin dies in a house fire. Years later, a young executive stands in a boardroom, watching America burn in slow motion-not from flames, but from neglect, inequality, and corporate indifference. These two tragedies aren't separate. They're connected by a single thread: the choice between action and apathy. We're living through a crisis of trust. Gallup's numbers don't lie-only 20% of Americans feel good about our moral climate, 24% think wealth is distributed fairly, and a mere 27% trust major corporations. These are some of the lowest ratings since 1935. Meanwhile, 50 million people live in forgotten towns where factories stand empty like monuments to abandonment. Drive through Walterboro, South Carolina, and you'll see what happens when corporate America looks the other way. Empty storefronts. Shuttered plants. Communities that once thrived now barely survive. These aren't just economic statistics-they're 50 million Americans whose towns got erased from corporate spreadsheets when executives decided small markets weren't worth the trouble. Network planning strategies bypass rural areas for urban centers, and the divide deepens. But here's what gets missed in the calculus: these forgotten towns hold political power, cultural heritage, and untapped human potential. They're also customers-millions of them-if anyone bothered to show up. The house is burning. The question isn't whether we see the smoke-it's whether we'll grab a hose or watch from a safe distance.

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The Systemic Crisis and Corporate Responsibility

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When Markets Respond to Values and Authentic Action

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The Moral Urgency of Speed, Innovation, and Courageous Decisions

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Building Values and Culture That Outlast Founders

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Investing in the People Who Build Everything

7

The Relationships That Transform Everything and Define Our Future

나만의 학습 방법 탐색하기
The Ethical Imperative은 단순한 책이 아닙니다 — Leadership의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

빠른 요약 모드 - The Ethical Imperative 요약을 11분 만에 읽거나 듣기

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The Ethical Imperative 요약 - 11분

The Ethical Imperative의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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플래시 카드 모드 - The Ethical Imperative에서 엄선한 10가지 핵심 인사이트

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플래시 카드
The Ethical Imperative에서 엄선한 10가지 핵심 인사이트

The Ethical Imperative을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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재미있게 모드 - The Ethical Imperative의 교훈을 21분 스토리로

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The Ethical Imperative의 교훈을 21분 스토리로

생생한 스토리텔링을 통해 The Ethical Imperative을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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@Cashflowbubu
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