
The management bible distilling Drucker's 60-year legacy into one essential guide. Revered as "the father of modern management," his principles shaped global business practices and inspired leaders at P&G. Beyond theory - discover why knowledge workers and innovation remain the cornerstone of modern organizations.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Management has transformed our world with unprecedented speed. Before the 1850s, neither management nor modern enterprises existed. Yet today, management stands as the defining organ of developed societies, enabling large numbers of knowledge workers to perform productively together. Its fundamental task? Making people capable of joint performance through common goals, values, and development. Perhaps management's most revolutionary achievement was applying systematic training to manual work. This innovation enabled low-wage countries to become efficient competitors almost overnight, challenging the notion that industrial expertise required centuries to develop. The resulting productivity increases created the middle class in developed nations. Management's scope has expanded far beyond business to all knowledge-based organizations. Like a violinist needing both hands, organizations require both management and entrepreneurship to thrive. Not innovating is why organizations decline; not knowing how to manage is why new ventures fail. Today, management faces serious questions of accountability and legitimacy. To whom is management accountable? What justifies its power? Without answers beyond short-term shareholder returns, organizations become vulnerable to dismantling for immediate gains rather than long-term health. At its core, management is a liberal art-combining knowledge fundamentals with practical application. It's about making human strengths effective and weaknesses irrelevant, enabling growth through shared values, and recognizing that results exist only outside the organization itself.
The Essential Drucker의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Essential Drucker을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Essential Drucker을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Essential Drucker 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.