
Neuroscientist and former addict Marc Lewis shatters addiction myths in this controversial 4.05-rated bestseller. By reframing addiction as accelerated learning rather than disease, Lewis offers liberation to thousands who've felt burdened by traditional diagnoses. What if recovery isn't about fixing brokenness, but redirecting desire?
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What if everything you thought you knew about addiction was wrong? Neuroscientist Marc Lewis challenges our fundamental understanding with a provocative thesis: addiction isn't a disease-it's a developmental process. This perspective turns decades of addiction theory on its head. While the disease model portrays addiction as a chronic brain condition that strikes randomly and permanently alters brain structure, Lewis presents compelling evidence that addiction is actually a very bad habit arising from neural plasticity. The same brain mechanisms that help us learn languages or musical instruments can trap us in cycles of compulsive behavior-but they can also free us. This isn't just academic debate. The disease model has shaped everything from public policy to insurance coverage, becoming so entrenched that 76% of Americans view addiction as a disease. Yet this framework creates significant problems while benefiting various stakeholders in the addiction treatment industry. Treatment centers profit by promising help without guarantees, while families embrace the model to make sense of loved ones' seemingly inexplicable behaviors.
The Biology of Desire의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Biology of Desire을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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